Facebook B2B Case Studies & Customer Successes

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Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Case Studies

Showing 795 Facebook Customer Success Stories

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#fame achieves 2.5× more app installs and 50% lower cost per install with Facebook

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10bis achieves 15,000 app installs and 70,000 app interactions with Facebook

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11street achieves 10X sales growth with Facebook Dynamic Ads

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11street achieves 4X return on ad spend launching its Malaysia mobile app with Facebook

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2K achieves top-chart launch and 24-point lifts in ad recall and brand awareness with Facebook

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360imprimir (online print & design store) achieves 30% of monthly sales and expanded international brand reach with Facebook

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3Claps achieves 5X return on ad spend and 60% of sales with Facebook Ads

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5amily - Customer Case Study

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7‑Eleven achieves 77% lift in app downloads with Facebook

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7NXT Health achieves 3X online purchases and 70% lower cost per purchase with Facebook conversion optimisation

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86 Shop achieves a 13-point boost in ad recall and 9% brand awareness lift with Facebook video ads

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9FIVE achieves 3.8X return on ad spend with Facebook

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A–Z (Varner & Zlatan Ibrahimović) achieves major lifts in ad recall and brand awareness with Facebook

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Aarong achieves 22% increase in online purchases and 3X new customers with Facebook marketing solutions

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Absolut increases ad recall by 17 points and strengthens Sonar Barcelona association with Facebook video ads

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ACO achieves 22.5% incremental reach and 14-point ad recall lift with Facebook video ads

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aCommerce - Customer Case Study

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Actimel achieves 20% sales increase and 11-point awareness lift with Facebook ad targeting

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Ada Health achieves 1 million signups in under 8 months with Facebook video ads

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adidas achieves 5.3X return on ad spend with Facebook

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Adria Airways achieves 52% revenue growth in 6 months with Facebook Canvas and Carousel ads

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Aegon Life achieves 2X brand awareness and 87% lower cost per lead with Facebook

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AiDEM Inc. (employment agency) achieves 1.7X conversion lift and 5X click-through rate with Facebook Dynamic Ads

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Air France achieves 11X return on ad spend and 12X conversions with Facebook Dynamic Ads for Travel

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AirAsia achieves a 17-point ad recall lift and 58X return on ad spend with Facebook

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Airbnb achieves 3X return on ad spend and 47% lower CPA with Facebook dynamic ads for travel

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Airtame achieves 17% month-on-month website sales growth and reaches 1.8 million people with Facebook Ads

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Advanced Info Services (AIS) achieves 31% increase in return on ad spend with Facebook

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Akbank achieves 500+ daily loan conversions and 70% lower cost per loan with Facebook mobile app ads

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Albatross achieves 35% of new clients and 23% ad-recall lift with Facebook

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Alcoólicos Anônimos achieves 20% increase in support-group participation with Facebook Messenger

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Alex and Ani achieves 3.3x return on ad spend with Facebook

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Allianz Poland achieves 3.4M exclusive reach and 7.4M video views with Facebook

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Allison Park Store achieves 20% increase in in-store sales with Facebook

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Althea achieves rapid Southeast Asia expansion and 4X return on ad spend with Facebook

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AM Immobilier achieves 131X return on ad spend and €184,000 in turnover with Facebook

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American Eagle Outfitters gains new customers and drives sales with Facebook Messenger

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Angel Broking achieves 2X increase in lead closures with Facebook

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Ann’S achieves 5.3X increase in online sales revenue with Facebook

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Antonia Saint New York achieves 7X return on ad spend and $1.8M in pre-orders with Facebook

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Apéricube (Bel Group) achieves 11‑point higher sales lift and 2.6× return on ad spend with Facebook Ads

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Applebee's achieves 3%+ quarterly sales lift and 3X ROI with Facebook Ads

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Army Alghifari Inc. achieves 3X return on ad spend and 2X transactions with Facebook

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Asbury Auto Nalley Nissan of Atlanta achieves 201 service appointments and 5,000 qualified website visits with Facebook lead ads

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Asian Food Channel achieves 11M reach and strong ad-recall lift across Asia with Facebook

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AskMeBazaar achieves 10X growth in daily sales with Facebook

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ASOS achieves 3X increase in orders and 2.5X return on ad spend with Facebook Solutions Engineering

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Assaf Harofeh Medical Center halves campaign time and secures 82% lead-to-patient conversion with Facebook

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ASUS achieves 42% higher click-through rate and increased holiday website traffic with Facebook Canvas

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Audi UK achieves 4.7X industry‑average message association lift with Facebook video ads and Canvas

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Audi Ireland achieves 22X return on ad spend and €190K in sales with Facebook photo ads

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Audi Hong Kong reaches 72% of its target audience in 3 days with Facebook video ads

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Aurum Brothers achieves 100% monthly sales growth and 13X return on ad spend with Facebook

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Austin Dog Rescue achieves 50% increase in adoptions with Facebook Ads

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Australian Broadcasting Corporation achieves 15-point awareness lift and reaches 2 million 25–34-year-olds with Facebook mobile video ads

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AXA achieves 8.3M reach and a 13-point lift in message association with Facebook

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AXE Poland achieves a 7.4% ad awareness lift and 73% lower cost per reach with Facebook

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B.TECH achieves 2X sales growth and 50% higher ROAS with Facebook carousel ads

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Baileys achieves 12.6% sales uplift over Christmas with Facebook

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Baked NYC achieves 40% increase in pie sales and 68% more leads with Facebook

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Bakerware achieves 20% turnover growth and drives 55% of online visitors with Facebook

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Balinea - Customer Case Study

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Banana Republic achieves nearly 4× return on ad spend for new customer acquisition with Facebook

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BANDAI NAMCO Entertainment achieves 250,000 downloads, 50% more installs and 8% higher ROAS with Facebook

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Bank Zachodni WBK S.A. achieves a 23-point lift in ad recall and increased brand favourability with Facebook

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Barclaycard achieves 60% of approved applications and 48% lower cost-per-acquisition with Facebook

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BASE achieves 3X app installs and 50% lower cost per install with Facebook carousel ads

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Batik Kultur achieves 60% sales growth and 125X return on ad spend with Facebook

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Bean Bag Planet achieves 7.5x return on ad investment and 65% of annual sales with Facebook

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BEAR BRAND PMD achieves 2X sales growth and major awareness lifts with Facebook

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Beck’s Germany achieves an 11-point increase in ad recall with Facebook Video Ads

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Pushing for more luxury brand sales with Facebook video ads

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Benefit Cosmetics achieves 14-point ad recall lift and 10-point purchase intent lift with Facebook

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Berlei achieves 40-point lift in ad recall and 7% increase in brand consideration with Facebook

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Berrybenka achieves 40% online sales growth with Facebook

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Beverly Hills Fitness achieves 3x return on advertising spend and strong engagement with Facebook Canvas

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Bewakoof achieves 15% sales increase and 3X return on ad spend with Facebook Custom Audiences

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Bilka achieves 45,000 store visits and boosts in-store sales with Facebook’s store visits ads

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Bing - Customer Case Study

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Bitdefender achieves 2.4X return on ad investment with Facebook

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Blanja achieves 2.5× increase in sales and higher ad recall with Facebook mobile video ads

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Brand-building for increased checkouts

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Blue Steel Jewelry achieves 58% higher return on advertising spend with Facebook Pixel

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BMW achieves 56% lower cost per lead and 2.8x more leads with Facebook lead adverts

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BodyLuv achieves 4.9X return on ad spend and 3X more new website visitors with Facebook

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Bonava achieves 2.3× more leads and 45% lower cost per lead with Facebook Lead Ads and Custom Audiences

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Bone Suckin' Sauce achieves 83% online store sales growth and 9x engagement with Facebook

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Bonprix achieves 4.5X return on ad spend and boosts incremental sales with Facebook

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BookingBuddy achieves 2X revenue and 75% more new customers with Facebook dynamic ads for travel

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Boux Avenue achieves 11.7x return on ad spend and 32,000 new customers with Facebook Canvas and video ads

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Brava Fabrics achieves a 4.5X increase in sales with Facebook Ads

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Brown Chevrolet Buick GMC achieves 12.5X return on ad spend and sells 8 vehicles with Facebook

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Brownie do Rapha achieves 8X ecommerce sales and 25% more store visits with Facebook

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Bud Light achieves a 25-point lift in ad recall with Facebook mobile video and carousel ads

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Butik achieves 17.2% sales increase with Facebook offer ads and boosted posts

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BUYME achieves 400% revenue increase with Facebook Video Ads

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BWS (Australian liquor retailer) achieves 14% higher in-store sales with Facebook photo and video ads

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BYIC (Danish online women’s fashion store) achieves 3.59X revenue growth and 2.1X traffic with Facebook Ads

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BYPIAS achieves €2.4 million in online sales and 15x ROAS with Facebook Pixel

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Cadbury Dairy Milk India achieves 5.1% increase in brand consideration and 5.7% incremental reach with Facebook

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Cadbury boosts ad recall by 48% and 2.5x message association with Facebook Audience Insights

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CafePress achieves 6X return on ad spend and 2X conversion rates with Facebook

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California Academy of Sciences achieves increased ticket sales and engagement with Facebook

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Cammy achieves 74% increase in sales with Facebook Ads

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Can-Am achieves cost-effective, high-converting lead generation with Facebook

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Canon achieves 8-point increase in ad recall and purchase intent with Facebook video ads

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Canvas People achieves nearly 4,000 direct purchases and 1.5X ROI with Facebook Ads

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Careem achieves 30% increase in revenue with Facebook

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Carnival Cruise Line achieves 7.7M reach and boosts brand consideration with Facebook Canvas

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Carousell boosts seller listings 2.6X and cuts CPA 57% with Facebook video ads

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Carrefour Italia drives 285,000 store visits and cuts ad costs with Facebook store visits ads

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Cartier achieves 2X return on ad spend and improved relevance scores with Facebook Collection ads

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CASA achieves 6X return on ad spend with Facebook Carousel Ads

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Casagrand achieves ₹190 crore revenue and 60% lower cost-per-lead with Facebook marketing solutions

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Casebyme achieves 5X return on ad spend with Facebook

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Castle Auto Group achieves 24X return on ad spend and 75% savings with Facebook

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Catawiki achieves 25% higher return on ad spend and 67% less manual campaign time with Facebook (via Marketing Partner The Next Ad)

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Catch Surf achieves 24X increase in return on ad spend with Facebook dynamic ads

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Cathay Pacific Airways achieves 16X increase in bookings and lower acquisition costs with Facebook Dynamic Ads for Travel

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CDI College achieves 15–20% increase in return on ad spend and 41% lower cost per lead with Facebook Lead Ads

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Channel 4 achieves a 13-point lift in ad recall with Facebook Messenger bot

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Chatbooks triples daily customers and reduces cost per action by 80% with Facebook

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Cheetah Mobile increases in-app purchases and lifts ROAS 82% with Facebook mobile app engagement ads

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Cheetah Mobile achieves 20 million global players and #1 app‑store rankings with Facebook

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Chevrolet Korea increases brand awareness and achieves 2.3X ROAS with Facebook

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Chevrolet India achieves lifts in ad recall, brand favourability and purchase intent with Facebook

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Chilindo achieves 35.7M reach and 896,600 online orders with Facebook

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Choxi drives 12.5% of Black Friday sales and 30% mobile revenue with Facebook Ads

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CHRONEXT achieves 14X return on ad investment with Facebook

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Church’s Chicken achieves 8X return on ad spend and 592K store visits with Facebook's Store Visits ad objective

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Cirque du Soleil achieves major ticket-sales growth and up to 31X return on ad spend with Facebook

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Citibank achieves 2.3X increase in customer leads with Facebook

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citiesocial achieves 48% higher click-through rate and 33% lower cost per acquisition with Facebook Canvas

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Citroën achieves massive awareness and high engagement with Facebook Canvas

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Citrus achieves 2.9X reach and 4.2X engagement with Facebook video ads

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Classic Motors achieves 5X higher click-through rate and 75–90% lower costs with Facebook

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Cloetta achieves 25-point ad recall and 15-point brand awareness lifts with Facebook

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Club Med achieves 2.6× lower cost per visit and higher bookings with Facebook Canvas

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Club Med achieves 16X return on ad spend and increased purchase intent with Facebook

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CLUSE achieves global brand awareness and 42% of new webstore visitors with Facebook

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Coca‑Cola achieves reach of 17 million Indians in 4 days with Facebook's localized video ads

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Coca-Cola Turkey achieves 52% target reach and lifts ad recall with Facebook

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Coca‑Cola achieves 42% increase in reach and 8X higher brand impact with Facebook

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Conimex (Unilever’s leading Asian food brand) achieves 20% lift in ad recall and 6% lift in product awareness with Facebook

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Coolpad achieves 750K ecommerce clicks and major brand lifts with Facebook

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CoolWinks achieves 40% increase in monthly sales with Facebook Dynamic Ads

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Coors Light achieves a 9-point lift in purchase intent and stronger brand awareness with Facebook

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Core Digital Media achieves 2X higher conversion rate and 16% higher lifetime value with Facebook

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Cornerstone - Customer Case Study

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Corona achieves 4X return on ad spend and 12.9% sales lift with Facebook

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Coubic Inc. achieves 50% lower cost per acquisition and 5x higher app installs with Facebook

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Country Road achieves 18.2X incremental return on ad spend and 5X higher in-store conversions with Facebook

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Coverfox achieves 3X higher click-through rate and 18% of sales with Facebook

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Craftsy achieves 4.3X return on ad spend with Facebook Dynamic Ads

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CROOZ achieves 70% lower cost-per-install and 2× customer lifetime value with Facebook Ads

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Cruzcampo Cruzial achieves 6.5 points of extra reach among 18-45s with Facebook mobile video ads

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Cthouse achieves 8x more mobile bookings with Facebook

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Cungmua.com achieves 68% increase in sales with Facebook

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Cupcakin’ Bake Shop achieves 25% more foot traffic and 30% more website traffic with Facebook

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Current Meditation achieves 5x more memberships and 2.6x more leads with Facebook conversion-optimised ads

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DailyObjects achieves 3X sales growth and 2X ROAS with Facebook

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Dallas TNT achieves No. 1 scripted cable premiere and 5X+ fan growth with Facebook

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DanChurchAid achieves 6X return on ad investment and 3X lower cost per lead with Facebook

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DARCARS Automotive Group achieves 45,000+ vehicle detail page views and 92% lower cost per view with Facebook

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Dario achieves 2X online sales growth and a supportive diabetes community with Facebook

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Dedoles achieves 2.5X sales growth and 6X return on ad spend with Facebook dynamic ads

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Deichmann achieves 25-point ad recall lift and improved favourability with Facebook Canvas

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Deutsche Bahn increases youth intent to apply and ad recall with Facebook

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Deutsche Telekom achieves lightning-fast product launch and strong lifts in ad recall, message association and product interest with Facebook

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Diamond Candles achieves 47% lower acquisition costs and increased repeat sales with Facebook Custom Audiences

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DiGiorno achieves a 6-point lift in purchase intent and 8-point ad recall boost with Facebook video ads

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DigitalMarketer achieves 80% lower cost per lead and 60% close rate with Facebook

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Digitec Galaxus AG achieves 65% higher click-through rate and 72% lower cost per action with Facebook 360 photos

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Dineout achieves 6X increase in bookings and 80% lower cost per conversion with Facebook Ads

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Direct Cosmetics achieves 30% voucher redemption and 17x fan growth with Facebook

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DK SELECT boosts brand awareness and ad recall with Facebook video ads

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DNB Eiendom achieves up to 40% more digital visits to properties with Facebook

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Doc Moc achieves 6X increase in sales with Facebook Ads

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Doctor Scar achieves 11X revenue increase in 5 weeks with Facebook video ads

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Domino’s Pizza achieves record online sales and 542,000 ordering clicks with Facebook

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DotC United achieves 57% increase in revenue per install with Facebook Lookalike Audiences

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Dr Meyer‑Dulheuer & Partners LLP achieves 40% increase in return on ad spend with Facebook

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Dr. Oetker Canada achieves a 30-point ad-recall lift and 31% media-efficiency gain with Facebook

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Dräger achieves 10X lower cost per B2B lead with Facebook

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Drivemode achieves 40% more app installs with Facebook Canvas

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Chengdu Droidhang achieves 2X return on ad spend with Facebook

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Dublin Airport achieves higher CTR, lower CPC and increased web traffic with Facebook Canvas

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Durex boosts sales and reaches 54 million Indian men with Facebook ads during the Cricket World Cup

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Durex achieves a 45-point lift in ad recall with Facebook

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EE achieves a 5.3-point lift in first-choice customers with Facebook mobile video ads

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Eggo achieves 4.2X return on ad spend and 3.2% household penetration lift with Facebook

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Ein Hemed Events Garden doubles monthly sales and drives $260,000 in bookings with Facebook

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Elaraby achieves 3X Mother’s Day sales and 9M+ reach with Facebook video ads

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Electronic Arts achieves $12M incremental sales and 4.4X ROI with Facebook

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EMC Academic Alliance - Customer Case Study

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Ertos achieves 60% top-line revenue growth (8.5X ROAS) with Facebook Ads

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eShakti achieves 1.4x higher conversion rate and 58% lower cost per acquisition with Facebook

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ESL - Customer Case Study

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eSpoir achieves a 3.36% lift in conversion and 24‑point ad recall boost with Facebook

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eSpoir achieves 10% lift in ad recall and 7% increase in purchase intent with Facebook

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Eurail.com achieves 15 million people reached and 1.4 million estimated ad recall lift with Facebook

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Eve Sleep achieves 3X increase in international sales with Facebook slideshow ads

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Ever achieves 50% more installs and 50% lower acquisition cost with Facebook

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Exchange LA boosts global club ranking and drives 94,000 video views with Facebook

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Extreme Digital achieves 4X sales uplift and 17X ROAS with Facebook

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Fablic Inc. achieves 59% lower cost-per-install and 40% higher lifetime value with Facebook

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Fanta Guaraná achieves 2.6M coupon distribution and 46% redemption with Facebook Messenger

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Favado achieves 250,000+ app installs and $0.72 cost-per-install with Facebook mobile app ads

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Favi boosts website traffic 2.6× and reaches 600,000 people daily with Facebook

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FDJ (France’s national lottery) achieves 4 million reach and a 14-point incremental lift with Facebook

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FDJ achieves a 13-point incremental reach lift and 80% reach of French 25–49 with Facebook

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Felix Gray achieves 6X return on ad spend with Facebook slideshow ads

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Femibion (Merck Consumer Health) achieves 10,000 leads and 2× lower sample distribution cost with Facebook lead ads

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ferret One achieves an 87% reduction in cost per acquisition with Facebook lead ads

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Fever achieves 4x more plan views and boosts installs & in-app purchases with Facebook

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Fiken drives 50% of new signups and 25% greater ad ROI with Facebook

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Norwegian food brand Fjordland achieves 14% sales uplift and doubles website traffic with Facebook

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Flavors of My City achieves 9X order growth and 3X ROAS with Facebook

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Flick Electric Co. achieves 3X increase in new website sessions with Facebook

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FlipBelt achieves 25% lower cost per acquisition and 40% higher ad recall with Facebook

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Florentine Circus achieves 77% ad cost reduction and 5,000 ticket sales with Facebook

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Florida's Space Coast Office of Tourism achieves 86% higher incremental reach and 12% tourism tax growth with Facebook

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Flyboy Wakesurfing achieves 30X return on ad spend with Facebook Boosted Posts

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Flyrobe achieves 8X decrease in cost per acquisition with Facebook

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Flyrobe achieves 8X lower cost per acquisition with Facebook

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Food52 achieves 10x increase in conversions and 8x ROAS with Facebook Dynamic Ads

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Ford Motor Company achieves 12-point ad recall lift and 2× return on ad spend with Facebook

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Ford Motor Company achieves 4.3X more leads and 22X lower cost per lead with Facebook Lead Ads

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Fred Olsen Cruise Lines achieves 6X revenue increase with Facebook Canvas

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Free The Children raises $2.4M and mobilizes millions of youth with Facebook

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FTX Games achieves global player acquisition and up to 3X return on ad spend with Facebook

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Fuji Television achieves higher ad recall, awareness and tune-in with Facebook mobile video ads

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FUN Light Ice Tea achieves 2.5X year-on-year sales growth with Facebook video ads

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Funkmartini doubles bookings and increases monthly website traffic by 25% with Facebook

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FunShare achieves 25% of revenue with Facebook Ads

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Furlenco achieves 50% improvement in cost per acquisition with Facebook

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Furniturespot achieves 45% month-over-month growth with Facebook

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Gabangpop achieves 10X return on ad spend with Facebook dynamic product ads

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Gallery Photoclass (South Korean photography gallery) achieves 54X website traffic growth and 13,000 new Facebook fans with Facebook

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GameHouse achieves 100% return on ad spend and expansion into over 50 markets with Facebook

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Gamer Heaven achieves 5X increase in online sales with Facebook Ads

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Gametime achieves 20% increase in monthly ticket sales and 34% lower cost per acquisition with Facebook targeted mobile app ads

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Garena achieves 3.5X return on ad spend, 21% more payers and 63% higher ARPPU with Facebook mobile app engagement ads

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Garmin reduces cost per page view by 65% and drives 44% of website traffic with Facebook

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Garnier Men achieves up to 26% increase in in-store sales (19% in minor markets) with Facebook

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Garnier Men achieves increased brand awareness and ad recall with Facebook

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Geile Weine achieves 30% sales increase and 5× return on ad spend with Facebook Dynamic Ads

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Geneva Tourism & Conventions Foundation boosts website registrations by 26% and drives 85% of site traffic with Facebook

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Get Qualified Australia achieves 60% revenue boost and 3X web traffic with Facebook

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Giant Malaysia achieves 5% increase in average basket size with Facebook

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Building customer relationships with Messenger

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GM Holden drives national awareness and 3.5 million video views with Facebook

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GM Korea achieves 15,000 pre-orders and 3X lower cost per reach with Facebook

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GM99 achieves 3.5X return on ad spend in 10 days with Facebook

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GO-JEK achieves 30% increase in bookings with Facebook video ads

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GO-JEK achieves 22 million app installs and $0.48 cost per install with Facebook

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Godrej Properties achieves 5.8x more leads and 5.5x lower cost per lead with Facebook

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Goibibo achieves 15.7X more app installs and 46% lower cost-per-install in 3 days with Facebook

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GOMAJI achieves 3.5x increase in mobile in-app purchases with Facebook dynamic ads

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goPuff achieves 35% increase in app installs with Facebook

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Gram Games achieves 1.2 million installs at $0.80 cost-per-install with Facebook

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Habibi achieves 5.8X sales growth and 9.4X engagement with Facebook Ads

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Halodoc achieves 2.1X return on ad spend with Facebook

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Facebook collection ad format boosts returns for Spanish eyewear brand

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Wooing the Malaysian wallet

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HealthifyMe achieves 5X increase in monthly installs and 4X ROAS with Facebook Lookalike Audiences

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Heartland Dental achieves 4.6X increase in leads and 56% lower cost per lead with Facebook Ads

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Heineken achieves 4.8M reach and double-digit lifts in ad recall and message association with Facebook video ads

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Heineken achieves record brand equity and market-share gains with Facebook Live

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HelloMarket achieves 30% lower cost per install and boosted brand awareness with Facebook

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HEMA achieves 3× revenue growth and 160,000+ conversions with Facebook

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Hermozo achieves a 4x increase in monthly event bookings with Facebook

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Het Parool (Amsterdam newspaper) achieves 2,000 new leads in 5 weeks with Facebook Ads

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HIBOU Sleepwear achieves 30% of sales and 3X customer reach with Facebook

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Hillshire Snacking achieves a 12-point lift in purchase intent with Facebook

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Himeji City achieves 30% increase in visitors to Himeji Castle with Facebook video ads

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Hinomaru Limousine achieves 1.5x increase in online bookings with Facebook

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HiSmile achieves a 9.92X return on ad spend and re-engages customers with Facebook Messenger sponsored messages

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Hitwe achieves 3M+ app downloads and 33% lower cost-per-install with Facebook

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Hiut Denim achieves 5X return on ad investment and 40% daily turnover growth with Facebook

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Hoegaarden achieves 21-point increase in ad recall with Facebook

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Holmenkollen Skifestival reaches 250,000 and lifts conversions 6% with Facebook Canvas ads

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Home & Shopping achieves 2.1X mobile app purchases and 2.7X ROAS lift with Facebook

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Home24 achieves 2.7× higher revenue and 22% higher ROAS with Facebook Dynamic Product Ads

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Hong Kong Tourism Board achieves 92 million people reached with Facebook mobile video ads

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Honor Saudi Arabia achieves 18-point ad recall lift with Facebook video ads

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Honor achieves a successful Iraq launch and major increases in ad recall and product awareness with Facebook video ads

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Hoover Concepts achieves a 35% increase in leads with Facebook Ads

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Horlicks India achieves 61% higher reach and 58% higher top-of-mind awareness with Facebook

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Horze achieves 12X return on ad spend with Facebook

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HP achieves 5X store-locator traffic and 25X store searches with Facebook

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Huawei achieves 5 million reach, a 15-point increase in ad recall and a 6-point lift in message association with Facebook

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Hubble Contacts achieves ~3,000 leads at US$2.30 per lead with Facebook Lead Ads

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HubSpot achieves 71% increase in sales within three months with Facebook Ads

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Hur Nusrat achieves 3X increase in monthly sales with Facebook (Pages & Messenger)

Hustla.pl achieves 2.4× conversion lift and 98% of social referrals with Facebook

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Hutch achieves a 49% decrease in cost per install and dramatic app-install growth with Facebook

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Huuuge Games achieves 5X monthly installs with Facebook

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Huy Thanh Jewelry achieves 3.6X sales increase with Facebook

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Hyatt achieves a 9-point brand awareness lift and 3.5x ROAS on bookings with Facebook video ads

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Hyundai Sweden achieves 67% lower cost per lead and 2.8X lift in purchase intent with Facebook

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I Want That Course achieves 8,000 leads/month and 4.5X return on ad spend with Facebook

I Want That Course logo

Iberia Airlines achieves 46 million reach and 4 million video views to boost Christmas brand awareness with Facebook

Iberia Airlines logo

Iceland Frozen Foods achieves 10% incremental reach and 4.2% online sales lift with Facebook

Iceland Frozen Foods logo

iClothing achieves 76% revenue increase with Facebook slideshow ads

iClothing logo

IDN Times achieves 10X increase in reach with Facebook

IDN Times logo

iELM achieves 500 online purchases and 183,132 people reached with Facebook Ads

iELM logo

If Insurance Group achieves 17% incremental reach on top of TV with Facebook

If Insurance Group logo

iglo revitalises Fish Friday and boosts brand awareness with Facebook

iglo logo

InterContinental Hotels Group (IHG) achieves 3X higher return on ad spend (and 11% higher CTR) with Facebook

IHG logo

im30.net achieves 11,200 new installs and a 45‑point lift in ad recall with Facebook

im30.net logo

ING Bank Śląski achieves significant lifts in ad recall and brand awareness with Facebook

ING Bank Śląski logo

inkbox achieves a 3.4X lift in click-through rate and 20% lower cost per product view with Facebook Dynamic & Collection Ads

inkbox logo

Acquiring an empire of new players with international Lookalike Audiences

Innogames logo

Inspiralized boosts reach 14× and video CTR 3.4× with Facebook's Boomerang ads

Inspiralized logo

INTENIUM achieves 2X click-through rate and 50% lower cost per install with Facebook’s Marketing API and Carousel Ads

INTENIUM logo

Interpark Tour achieves 4X app installs and 9X return on ad spend with Facebook

Interpark Tour logo

IQ Option achieves 2.7X increase in app installs with Facebook Marketing Partners

IQ Option logo

ITV achieves big lifts in ad recall, affinity and viewership with Facebook

ITV logo

JCPenney achieves a 12.2% lift in online purchases with Facebook Dynamic Ads

J. C. Penney logo

JabaStore achieves 2.6X revenue growth with Facebook local awareness ads

JabaStore logo

Jabong.com doubles customer acquisitions and achieves 5× app activation rates with Facebook

Jabong.com logo

Jack in the Box achieves 13-point lift in ad recall and 44% lift in purchase intent with Facebook

Jack in the Box logo

Jägermeister achieves 24% Q4 sales growth and a major brand-awareness lift with Facebook

Jägermeister logo

JapanTensyoku.com achieves 5X increase in conversions with Facebook lead ads

JapanTensyoku.com logo

Jeep India secures 55% of digital bookings and boosts brand awareness with Facebook

Jeep logo

Jerone achieves 2X revenue growth and 10X return on ad investment with Facebook

Jerone logo

JimBag achieves 2X sales growth and 40% of revenue with Facebook ads

JimBag logo

Joe Bonamassa achieves Top‑10 Billboard debut and 3.6X return on ad spend with Facebook Video Ads

Joe Bonamassa logo

Johnson & Johnson collects 19,670 leads in 2 weeks with Facebook lead ads

Johnson & Johnson logo

Johnson & Johnson achieves strong brand lift and ad recall with Facebook mobile ads

Johnson & Johnson logo

Johnson & Johnson (Johnson’s Baby Korea) achieves 32% video view rate and reaches 2M+ women with Facebook

Johnson & Johnson logo

Julia Janus achieves 60% yearly online sales growth and 50% of monthly website clicks with Facebook

Julia Janus logo

Jumplife achieves 7.6X revenue increase and 2.2X app installs with Facebook

Jumplife logo

JUNIQE achieves 8.1X return on ad spend with Facebook Collection Ads

Juniqe logo

JUNO achieves 50% lower cost per purchase and 2X sales with Facebook's full-funnel dynamic ads

JUNO logo

KAFEN achieves 11X sales growth with Facebook ads

KAFEN logo

Kagome achieves 25X increase in orders and subscriptions with Facebook

Kagome logo

Kao Corporation achieves 10-point lift in brand awareness, 3-point lift in purchase intent and 1.5X in-store sales with Facebook

Kao Corporation logo

Kathmandu achieves 8.6X return on ad spend and reaches 5.5 million people with Facebook

Kathmandu logo

Kees Smit Tuinmeubelen achieves 2.6X showroom visits and 22X ROAS with Facebook

Kees Smit Tuinmeubelen logo

Kellogg's achieves a 19-point ad recall lift and stronger brand preference with Facebook

Kellogg’s logo

KFC achieves 2.4 million store visits with Facebook's Store Visits ad objective

KFC logo

Khaadi achieves increased brand awareness, 50% lower cost per conversion and 2X video reach with Facebook

Khaadi logo

Khaas Food achieves 45% sales growth and 40% increase in new customers with Facebook Carousel ads

Khaas Food logo

Kia Motors achieves 2.4X more leads and 13X engagement with Facebook

KIA logo

Kia Motors achieves 11% increase in Sportage sales with Facebook

KIA logo

Kidzone achieves 8X return on ad spend with Facebook Dynamic Ads

Kidzone logo

Kingfisher Buzz achieves 16% lift in ad recall and 11% lift in brand awareness with Facebook

Kingfisher Buzz logo

Kirin achieves 6.4X return on ad spend and boosts wine brand favorability with Facebook ads

Kirin logo

Kit and Ace achieves 500+ offline conversions and boosted brand awareness with Facebook Canvas

Kit and Ace logo

Kitterly achieves 3.4X return on ad spend with Facebook

Kitterly logo

Kiwi Crate achieves 23% increase in subscription orders with Facebook

Kiwi Crate logo

Redefining Online Gameplay

KIXEYE logo

Kleenex Taiwan achieves 37% lift in premium brand perception and 50% higher consideration with Facebook

Kleenex Taiwan logo

KLM achieves 40% increase in customer interactions and higher NPS with Facebook Messenger

KLM logo

KLM Royal Dutch Airlines achieves 4.5X increase in bookings with Facebook Dynamic Ads

KLM Royal Dutch Airlines logo

Koçtaş achieves 10X increase in offline sales with Facebook's offline conversion measurement

Koçtaş logo

Koei Tecmo Games acquires high-value players and increases return on ad spend with Facebook

Koei Tecmo Games logo

Krungsri (Thai bank) cuts call-center response time by 83% and doubles sales leads with Facebook

Krungsri logo

KudaGo doubles sales and boosts web traffic 7.6X with Facebook

KudaGo logo

Kunlun Wanwei Group achieves up to 2.5X ROI and up to 35% lower app install costs with Facebook App Event Optimization

Kunlun Wanwei Group logo

Kuobrothers achieves 3X click-through rate and major cost reductions with Facebook dynamic ads

Kuobrothers logo

Kwik Kar Auto Service & Repair achieves 7X return on ad spend and boosts service sales with Facebook

Kwik Kar Auto Service & Repair logo

Kyna.vn achieves 8.8X lower cost per lead and 3.5X sales growth in 3 weeks with Facebook

Kyna.vn logo

L-Men achieves a 23-point lift in ad recall and reaches 16 million men with Facebook

L-Men logo

L’Occitane achieves 2.3 million reach and 11% higher ad recall with Facebook Canvas

L’Occitane logo

L’Oréal Portugal achieves 61% target reach and extends TV reach with Facebook

L’Oreal logo

L’Oréal Paris Turkey achieves 13-point ad recall lift and 9.7M reach with Facebook

L’Oreal logo

L’Oréal Paris Malaysia achieves 8X year-on-year sales growth with Facebook Ads

L’Oreal logo

French retailer La Redoute achieves major lifts in ad recall and brand favourability with Facebook carousel ads

La Redoute logo

Lacoste achieves 16-point lift in ad recall with Facebook video ads

Lacoste logo

Lacoste achieves clear digital-to-store insights and 23% more mobile-attributed online conversions with Facebook people-based measurement

Lacoste logo

Lakmé achieves 23% brand awareness lift and 35% more sales with Facebook

Lakmé logo

Lancôme achieves 4.4X more efficient reach and 3X brand impact with Facebook

Lancôme logo

Lands' End achieves a 4.4% sales lift and 35.1% more new visits with Facebook Carousel Ads

Lands’ End logo

Las Vegas Convention and Visitors Authority achieves 11.8M video views and a 24-point lift in ad recall with Facebook

Las Vegas Convention and Visitors Authority logo

Lay's achieves 4.5X return on investment with Facebook

Lay’s logo

Lazada Group achieves 59% more orders during Ramadan with Facebook

Lazada Group logo

Lazada Group achieves massive online reach and 60X fan growth with Facebook

Lazada Group logo

LBE Tech achieves 43X lower cost per install and global expansion with Facebook worldwide targeting

LBE Tech logo

LCN Cosmetics achieves 10% sales growth in 3 months with Facebook carousel ads

LCN Cosmetics logo

Le Creuset achieves 100% in-store sales target in one month with Facebook

Le Creuset logo

Lebelik achieves 44% of web traffic and 40% of online sales with Facebook

Lebelik logo

LEGO achieves 6X return on ad spend and drives 25% of in-season online sales with Facebook Messenger bot

Lego logo

Les PME recrutent achieves 7.3X more applications and reaches 6 million people with Facebook

Les PME recrutent logo

LG Electronics achieves 4.75M reach and 9% ad recall lift with Facebook

LG Electronics logo

LG Electronics achieves a 26% increase in click-through rate and 12% higher ad recall with Facebook Canvas

LG Electronics logo

LHC Les Lions achieves 340+ ticket sales and 3X return on ad investment with Facebook

LHC Les Lions logo

Lilith Games achieves 7X return on ad spend and 7-point retention increase with Facebook App Event Optimisation

Lilith Games logo

Linxo achieves 40% increase in app installations with Facebook

Linxo logo

LionMobi doubles monthly in-app ad revenue and drives 35M installs with Facebook Ads & Audience Network

LionMobi logo

Lisney achieves a 4.5X increase in property viewings and 30,000 organic video views with Facebook Live

Lisney logo

Listerine achieves 5% awareness lift and 19% favourability lift during Ramadan with Facebook mobile-first video ads

Listerine logo

Little Trendsetter achieves 44% higher return on advertising spend with Facebook

Little Trendsetter logo

Live.me achieves 5.8X revenue growth and higher engagement with Facebook Canvas

Live.me logo

LiveHAF achieves 60% lower cost per purchase and 21X return on ad spend with Facebook

LiveHAF logo

Lolly Wolly Doodle achieves 32% revenue growth with Facebook dynamic product ads

Lolly Wolly Doodle logo

Lost My Name achieves 25% more conversions with Facebook Audience Network

Lost My Name logo

Lotte.vn achieves 49% higher conversion rate with Facebook mobile-optimised video ads

Lotte.vn logo

Love Your Melon achieves 11.5× return on ad spend and 48% of sales with Facebook

Love Your Melon logo

LoveBook achieves 3.3X return on ad spend and 2.7X international sales with Facebook

LoveBook logo

LoveBook - Customer Case Study

LoveBook logo

Madman Entertainment achieves a 55% increase in website traffic and box-office success with Facebook

Madman Entertainment logo

Magee 1866 achieves 10X return on ad spend and 94% sales uplift with Facebook carousel and dynamic ads

Magee 1866 logo

Maggi achieves a 10-point ad recall lift and 6-point brand awareness increase with Facebook video ads

Maggi logo

Magnolia Ice Cream (San Miguel Purefoods) achieves 16-point ad recall lift and 60% target reach with Facebook

Magnolia Ice Cream San Miguel Purefoods logo

Magnum (Unilever Pakistan) achieves 11-point message lift and 3X return on ad spend with Facebook

Magnum logo

Major League Soccer achieves a 24-point lift in intent to watch and 31-point lift in ad recall with Facebook

Major League Soccer logo

Facebook dynamic ads for travel show customers hotels in the right places

MakeMyTrip logo

MakerBot achieves 30% increase in qualified leads with Facebook Lead Ads

MakerBot logo

Makeup Mekka achieves 2.9X overall ROAS and up to 27X campaign return with Facebook

Makeup Mekka logo

Mallzee achieves 70% lower cost per install and 44% uplift in app usage with Facebook

Mallzee logo

Mapiful achieves 3.5X Black Friday sales growth with Facebook

Mapiful logo

Pakistan fashion brand Maria.B achieves 71% increase in international sales with Facebook

Maria.B logo

Marketist Pte Ltd achieves 3X sales growth and 3.5X ROAS with Facebook dynamic ads

Marks & Spencer achieves major lifts in ad recall, message association and favourability with Facebook

Marks & Spencer logo

Martini achieves 30-point lift in recall and increased brand awareness with Facebook

Martini logo

Maserati achieves 21,000 leads and 127 Levante sales with Facebook

Maserati logo

MasterCard achieves 70% target reach and 28M people reached with Facebook Creative Shop

MasterCard logo

Matsmart achieves 84% increase in website revenue in 3 months with Facebook

Matsmart logo

Matt Blatt Furniture achieves 7X sales increase and 2X foot traffic with Facebook

Matt Blatt Furniture logo

Max Fashion achieves 26X return on ad spend and accurate online-to-offline conversion tracking with Facebook Offline Conversions API

Max Fashion logo

Maybelline India achieves an 18-point lift in ad recall with Facebook

Maybelline India logo

Mazda Philippines achieves 2,907 sales leads in 6 days and 99% lower cost per lead with Facebook lead ads

Mazda Philippines logo

McDonald's Malaysia achieves a sold-out Rio Burger launch in 3 weeks with Facebook

McDonald’s logo

McDonald’s Korea achieves 12X return on ad spend and boosts in-store sales with Facebook

McDonald’s logo

McDonald’s achieves major brand lift and lower media costs with Facebook

McDonald’s logo

Médecins Sans Frontières raises funds to vaccinate over 680,000 children with Facebook

Médecins Sans Frontières logo

Media Prima achieves 2X increase in daily app downloads with Facebook ads

Media Prima logo

Meliá Hotels International achieves 6.7X return on ad spend and 79% lower cost per booking with Facebook Dynamic Ads for Travel

Meliá Hotels International logo

Menguin Tuxedos achieves 11,000+ new accounts in 5 months and cuts acquisition costs with Facebook

Menguin Tuxedos logo

MentorDanmark achieves 57% lower cost-per-click and reaches 995,611 parents with Facebook Ads

MentorDanmark logo

Mentos achieves a 5-point lift in brand recall and 5 million people reached with Facebook

Mentos logo

Mercedes‑Benz Korea achieves 50% lift in website traffic and boosts brand awareness with Facebook

Mercedes-Benz logo

Meredith Manor achieves 30% sign-up rate from prospective students with Facebook Ads

Meredith Manor logo

MeUndies achieves 6x return on advertising spend with Facebook

MeUndies logo

Miami Dolphins achieve 4,600 high-quality leads and 20x return on ad spend with Facebook lead ads

Miami Dolphins logo

Miami HEAT achieves a 28X return on ad spend and a sell-out jersey launch with Facebook

Miami HEAT logo

Michelle Bridges 12 Week Body Transformation (12WBT) achieves 9% more member sign-ups and 68% higher lead conversion with Facebook

Michelle Bridges 12 Week Body Transformation (12WBT) logo

Microsoft Lumia convinces millions of Filipinos to switch to smartphones with Facebook Ads

Microsoft Lumia logo

Milka achieves higher ad recall, awareness and intent to buy with Facebook video ads

Milka logo

Mindvalley - Customer Case Study

Mindvalley logo

MINI Japan achieves 2.5X higher close rate and 1.3X increase in lead generation with Facebook

MINI Japan logo

Miss Mary of Sweden achieves 5.5X return on ad spend and 440 product sales with Facebook conversion tracking

Miss Mary of Sweden logo

Mixit achieves 4X post engagement and 60% increase in sales conversion with Facebook

Mixit logo

MixxTail (Oriental Brewery) achieves 10‑point ad recall and 8‑point brand lift with Facebook

MixxTail logo

Mobile World Vietnam achieves 2X increase in sales with Facebook mobile video ads

Mobile World Vietnam logo

Mobovida achieves 30% monthly online sales growth with Facebook carousel ads

Mobovida logo

Modanisa achieves 4X ROI and 30% higher customer acquisition with Facebook Lookalike Audiences

Modanisa logo

moebel.de achieves 22% lower cost per acquisition with Facebook

moebel.de logo

MomentCam achieves 25% of app installs and 25% higher daily engagement with Facebook Ads

MomentCam logo

MoMo achieves a 20-point lift in ad recall and 50% lower cost per action with Facebook Ads

MoMo logo

Momondo achieves 48% increase in website traffic with Facebook

Momondo logo

MONOQI achieves 56% growth in new members with Facebook

MONOQI logo

Monsieur TSHIRT achieves 10X return on ad spend with Facebook

Monsieur TSHIRT logo

MOS Burger achieves 1.3X increase in sales with Facebook video ads

MOS Burger logo

Mothercare achieves 7.5X return on ad spend and 16% new customers with Facebook (via partner BIONIC)

Mothercare logo

Motorola Brazil achieves 16-point ad recall lift and increased purchase intent with Facebook video and Instagram ads

Motorola logo

MTV Poland achieves biggest-ever Warsaw Shore audience with Facebook

MTV logo

Murka achieves 3–8X higher in‑game purchases and up to 18X average revenue per user with Facebook

Murka logo

Murka achieves 2x average revenue per user and 11% higher return on investment with Facebook

Murka logo

MuscleBlaze achieves 25% lift in message association with Facebook

MuscleBlaze logo

Musikhaus Thomann achieves up to 6× better cost-revenue ratio and 5% CTR with Facebook

Musikhaus Thomann logo

Mustache.pl achieves record-breaking event attendance with Facebook

Mustache.pl logo

My Jewellery achieves 27.5X increase in return on ad spend with Facebook dynamic ads

My Jewellery logo

mymuesli drives 34,000 video views and an average live audience of 400 with Facebook Live

mymuesli logo

Myntra achieves 10.4X ROAS from Facebook and triples overall ROAS with Facebook media‑mix modelling

Myntra logo

N3TWORK achieves 49% more app installs with Facebook (News Feed + Messenger) ads

N3TWORK logo

Natural Cycles achieves 20% incremental reach and a 23-point lift in ad recall with Facebook video ads

Natural Cycles logo

Naturalicious achieves 60% reach and 40% increase in leads with Facebook

Naturalicious logo

NESCAFÉ achieves 4.3x higher brand awareness for Arabiana Saffron with Facebook

Nescafé logo

Nescafé achieves 10-point lift in ad recall and 12-point lift in campaign awareness with Facebook

Nescafé logo

Nespresso Taiwan achieves 2.1X increase in e-business sales with Facebook

Nespresso logo

NESTLÉ Malaysia achieves 2.5X online sales growth with Facebook

Nestle logo

NESTLÉ Vietnam achieves double-digit sales growth and 11-point ad awareness lift with Facebook

Nestle logo

NESTLÉ All Purpose Cream achieves 2X holiday sales growth and an 8.8‑point ad awareness lift with Facebook

Nestle logo

Nestlé Purina (Felix) achieves 89% increase in brand awareness with Facebook

Nestle logo

Nestlé Fitnesse achieves 4.7% market-share growth and No. 1 breakfast cereal status in Taiwan with Facebook

Nestlé Fitnesse logo

Nestlé LACTOGROW achieves 8-point lifts in ad recall and brand awareness with Facebook mobile video ads

Nestlé LACTOGROW logo

New Orleans Tourism Marketing Corporation achieves an 8-point lift in intent to visit with Facebook

New Orleans Tourism Marketing Corporation logo

NewBornTown achieves global app growth and 22% lower acquisition costs with Facebook

NewBornTown logo

Nexon achieves 3X return on ad spend and higher paying-player acquisition with Facebook App Event Optimisation

Nexon logo

Driving return on ad spend with value-based Lookalike Audiences on Facebook

Next Games logo

Ngoc Dung achieves 5X increase in new customers and 4X revenue with Facebook

Ngoc Dung logo

Nguyen Kim achieves 29X return on ad spend and boosts year‑end sales with Facebook

Nguyen Kim logo

NHL achieves 11‑point increase in tune‑in intent with Facebook video ads

NHL logo

NHL (NHL.TV) achieves 4X return on ad spend and 62% more subscriptions with Facebook

NHL logo

Nike Golf boosts awareness and engagement, reaching millions with Facebook PocketTVC

Nike Golf logo

Nissan achieves increased awareness, ad recall and purchase intent with Facebook

Nissan logo

Nissan UK achieves 1,600+ showroom visits and boosts summer sales with Facebook

Nissan logo

Nissan Turkey achieves powerful lead generation and over 160 car sales with Facebook lead ads

Nissan logo

Nomad achieves 87% higher return on ad spend with Facebook multi‑country Lookalike Audiences

Nomad logo

NutriSari achieves a 26-point lift in ad recall during Ramadan with Facebook

NutriSari logo

NYX Professional Makeup Indonesia achieves 15X conversion lift and 2.3X ROAS with Facebook

NYX Professional Makeup Indonesia logo

OBI achieves a 17-point lift in ad recall and reaches 10 million people with Facebook

OBI logo

OGX achieves 8% US sales lift and reaches 80% of millennial women with Facebook video ads

OGX logo

Omiai achieves up to 2.3X more member registrations across channels with Facebook

Omiai logo

Opel achieves 97% on-target reach and up to 30% brand favourability lift with Facebook

Opel logo

Open Colleges achieves a 12% lift in offline enrolments with Facebook

Open Colleges logo

Optigura achieves 30% sales boost with Facebook Ads

Optigura logo

Optus achieves 8-point lift in Premier League sign-up interest and 12-point lift in awareness with Facebook

Optus logo

Orange Avenue achieves 6X return on ad spend with Facebook

Orange Avenue logo

Orderbird achieves 32% more monthly leads and 20% lower cost per lead with Facebook

Orderbird logo

Orlando Magic achieves a 52× return on advertising spend with Facebook

Orlando Magic logo

ORRO (Singapore jewellery retailer) achieves 25% increase in store foot traffic with Facebook advertising

ORRO logo

Oslo Municipality Bymiljøetaten achieves 1.3M video views and major ad-cost reductions with Facebook

Oslo Municipality Bymiljøetaten logo

P/S Vietnam achieves 67% rural reach and market-share growth with Facebook

P/S Vietnam logo

Pair of Thieves achieves 8.3X online sales growth and 12.2X website traffic with Facebook

Pair of Thieves logo

PANDORA UK achieves a 20%+ revenue increase with Facebook offline conversions and dynamic ads

Pandora logo

PANDORA achieves 61% lift in purchases and a 10-point favourability gain with Facebook in-stream video ads

Pandora logo

Panera Bread achieves rapid awareness for its Rapid Pick‑Up program with Facebook

Panera Bread logo

PastBook achieves 100X revenue growth with Facebook ads

PastBook logo

Peachmode achieves 50% lower cost per conversion and 2X higher return on ad spend with Facebook

Peachmode logo

PeoplePerHour achieves 80% return on ad investment and 15% of website traffic with Facebook

PeoplePerHour logo

Perch achieves 50,000 mobile app installs and higher conversion rates with Facebook

Perch logo

Perfect Corp. achieves 3X more app installs and 50% lower cost per install with Facebook

Perfect Corp. logo

Perkbox drives brand awareness and scalable lead generation with Facebook

Perkbox logo

Perrier achieves a 17-point lift in ad recall and a 4-point lift in purchase intent with Facebook

Perrier logo

Pescaria achieves record customer acquisition — 500 opening-day customers and 70% of revenue — with Facebook

Pescaria logo

Philosophy achieves 3X return on ad spend and 9,000+ leads with Facebook lead and link ads

Philosophy logo

Pickaboo.com achieves 2X increase in sales with Facebook Canvas

Pickaboo.com logo

Pilsner Urquell achieves 11-point lift in ad recall and 14-point lift in brand consideration with Facebook

Pilsner Urquell logo

Pixonic achieves 2X increase in app installs with Facebook Ads

Pixonic logo

Plated achieves 35% of new customers and 50% lower cost per acquisition with Facebook

Plated logo

Play (Poland’s #2 telecom) achieves a 9‑point lift in ad recall and higher campaign awareness with Facebook video ads

Play logo

Player achieves 4X return on ad spend and 10X reduction in cost per purchase with Facebook Ads

Player logo

Playrix achieves 2X click-to-install and 15% higher player lifetime value with Facebook video and carousel ads

Playrix logo

Playrix achieves 55% higher return on ad spend with Facebook Audience Network

Playrix logo

Playspace achieves 3X revenue growth and 2X monthly users with Facebook

Playspace logo

PLAYSTUDIOS achieves 73% higher return on ad spend with Facebook Value Optimisation

PLAYSTUDIOS logo

PlayStudios Asia achieves 45X more leads and 84% lower cost per lead with Facebook Lead Ads

PlayStudios Asia logo

Pocket Concierge achieves 10X member growth and global reach with Facebook

Pocket Concierge logo

Pomelo achieves 10X increase in conversions and 12.9X ROAS with Facebook Dynamic Ads

Pomelo logo

Portakalbahcem.com achieves 35% sales growth and 6X return on ad spend with Facebook

Portakalbahcem.com logo

Portland Trail Blazers achieves 21x return on advertising spend with Facebook

Portland Trail Blazers logo

POSHme.cz achieves 6× website traffic and 50% more conversions with Facebook

POSHme.cz logo

PredictIt achieves 5X more new users and 50% lower cost per acquisition with Facebook

PredictIt logo

Prudential Singapore achieves 28% brand-awareness lift and 14 million video views with Facebook Canvas

Prudential Singapore logo

PT Bank Central Asia Tbk achieves 2.9X more leads and 3X lower cost per lead with Facebook lead ads

PT Bank Central Asia Tbk logo

PUFII achieves 30% revenue growth and 30% increase in website traffic with Facebook

PUFII logo

Pumpnom.com achieves 10X increase in sales and return on ad spend and 2X website traffic with Facebook video ads

Pumpnom.com logo

PupSocks achieves 90% of annual revenue and 3.7X return on ad spend with Facebook conversion ads

PupSocks logo

Pura Vida Bracelets achieves 20X more unique products sold and lower ad costs with Facebook Dynamic Ads

Pura Vida Bracelets logo

QIAGEN raises brand awareness (523,000+ reached) and drives 5,300+ site visits with Facebook Carousel video ads

Qiagen logo

QNB Finansbank achieves 5X lower cost per loan and 10X more conversions with Facebook

QNB Finansbank logo

Quaker Canada achieves a 19-point lift in campaign awareness with Facebook

Quaker logo

Racing 92 achieves 12X return on ad spend and 94 ticket sales with Facebook

Racing 92 logo

Rajamobil.com achieves 2X return on ad spend and 70% lower cost per conversion with Facebook

Rajamobil.com logo

Raymond achieves 78% increase in in‑store sales with Facebook lead ads

Raymond logo

Read Dog Books achieves 2.5X increase in monthly subscribers with Facebook

Read Dog Books logo

Real Madrid achieves 70% lower cost-per-lead and 2.4M leads with Facebook

Real Madrid logo

Record Factory achieves 469 new students and 10X sales growth with Facebook Ads

Record Factory logo

Reese's (Hershey) achieves 28-point ad recall and 11-point brand awareness gains with Facebook

Reese's logo

Relux achieves 20% more reservations with Facebook Dynamic Product Ads

Relux logo

Renault India achieves an 8-point lift in ad recall and sells 100+ cars with Facebook

Renault logo

Renault Australia achieves 3.4 million people reached and 1,940 leads with Facebook

Renault logo

Renault UK achieves 7.9X lower cost per lead with Facebook lead ads

Renault logo

Renault achieves higher purchase intent, ad recall and autonomy association among 25-34-year-olds with Facebook

Renault logo

ReSnap achieves 1,963x turnover growth with Facebook Custom Audiences and Lookalike Audiences

ReSnap logo

Revel Systems achieves 619x more leads and 74% lower cost per lead with Facebook Lead Ads

Revel Systems logo

Rexona achieves a 13-point lift in ad recall and reaches 11 million people with Facebook

Rexona logo

RinggitPlus achieves 3.8X lower cost per lead and 84% more leads with Facebook's carousel ads and advanced targeting

RinggitPlus logo

RJ Games achieves 150X return and boosts player re-engagement with Facebook Ads

RJ Games logo

Roba da Donne achieves 5x website visits and reaches 9 million readers with Facebook

Roba da Donne logo

Rock ’n’ Roll Marathon Series achieves 24X return on ad spend with Facebook

Rock ’n’ Roll Marathon Series logo

Rockstar Energy Drink achieves 14‑point lift in ad recall and 75% core‑target reach with Facebook video ads

Rockstar Energy Drink logo

Rogers Communications - Customer Case Study

Rogers Communications logo

Roundabout Theatre Company achieves ticket sales growth and audience expansion with Facebook Ads

Roundabout Theatre Company logo

RSPCA Queensland achieves a 44% increase in bull-type dog adoptions with Facebook

RSPCA Queensland logo

Saatchi Art achieves sub‑30% cost‑revenue ratio and up to 81% higher basket values with Facebook

Saatchi Art logo

Sale Stock Indonesia achieves 4X sales growth and 3X lower cost per acquisition with Facebook

Sale Stock Indonesia logo

Sam’s Chowder House achieves 19% increase in monthly guest count and gross revenues with Facebook

Sam’s Chowder House logo

Samsung achieves 80% target reach and 5-point ad recall lift with Facebook

Samsung logo

San Francisco Travel achieves 3.8X return on ad spend and 42% more views with Facebook

San Francisco Travel logo

Sandi Krakowski achieves 15X client growth and 4X revenue in under 2 years with Facebook

Sandi Krakowski logo

Sanko Seika Co. achieves 95% increase in purchase intent and 1.4X sales with Facebook video ads

Sanko Seika Co. logo

Santander Brazil achieves 7X return on ad spend and 52% more qualified leads with Facebook

Santander Brazil logo

Sapporo Toyopet achieves 5x more efficient lead generation and 70% store visit rate with Facebook

Sapporo Toyopet logo

Save 'N Earn Wireless achieves 5X online sales and 3X more web traffic with Facebook carousel ads

Save ‘N Earn Wireless logo

SBS - Customer Case Study

SBS logo

Scandinavian Airlines achieves 54X return on ad spend with Facebook

Scandinavian Airlines logo

Schneider Electric - Customer Case Study

Schneider Electric logo

Scholl achieves a 19-point lift in ad recall and 3-point lift in purchase intent with Facebook

Scholl logo

Schwieters Chevrolet of Cold Springs achieves 23% more digital leads and a 75% Messenger-to-sale conversion with Facebook lead ads and click-to-Messenger ads

Schwieters Chevrolet of Cold Springs logo

Scientific Games achieves 3X more installs and 12X return on ad spend with Facebook

Scientific Games logo

Seattle Sounders FC achieves 3X return on ad spend and 53% increase in single-match ticket sales with Facebook

Seattle Sounders FC logo

Self Publishing Formula achieves 45X return on campaign ad spend with Facebook

Self Publishing Formula logo

Sellpy achieves 2X increase in registered users and 29% lower acquisition cost with Facebook

Sellpy logo

Sensodyne achieves 13% year-on-year sales growth and builds emotional customer connections with Facebook

Sensodyne logo

Seoul Store achieves 4X return on ad spend and 50% lower cost per action with Facebook

Seoul Store logo

ServisHero achieves 56% lower cost per job request and 32× more app installs with Facebook

ServisHero logo

Shandong Tourism Board achieves a 33-point lift in brand awareness in Australia with Facebook

Shandong Tourism Board logo

Shangri-La’s Mactan Resort and Spa achieves 5X room bookings and 100X return on ad spend with Facebook

Shangri-La’s Mactan Resort and Spa logo

Shell achieves lifts in ad recall and brand perception with Facebook Canvas

Shell logo

Shelor Motor Mile achieves 92 car sales in 30 days with Facebook Dynamic Ads

Shelor Motor Mile logo

Sheops grows a 59,000‑member women-only community and 100,000 monthly website visitors with Facebook

Sheops logo

Shikigaku achieves 50X website engagement and 33% lower cost per lead with Facebook lead ads

Shikigaku logo

Shinesty - Customer Case Study

Shinesty logo

Shiseido achieves 38% incremental reach and +3‑point brand awareness with Facebook and Instagram video ads

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Shop Direct achieves 50% lower incremental cost per new credit customer with Facebook dynamic ads

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ShopClues achieves 15X return on ad spend and 6X more completed purchases with Facebook Dynamic Ads

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Shufersal achieves dramatic website engagement (80s avg; 94% 40s+) with Facebook

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Sierra Trading Post achieves an 11X return on ad spend and doubles click-through rates with Facebook

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SimpleSite achieves 4X sales growth and 70% lower cost per order with Facebook Lookalike Audiences

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Simplilearn achieves 2X leads and 60% lower cost per lead with Facebook

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Singha achieves 14M mobile reach and strong lifts in ad recall and brand awareness with Facebook

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Sinpaş GYO achieves 29% more leads and 37% lower cost per lead with Facebook

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Sinpaş REIT achieves €4M+ in direct home sales and top social ROI with Facebook

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Sivana achieves 20% higher return on ad spend with Facebook value optimization

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SIXT achieves 10x higher click-through rate and 15% increase in conversions with Facebook

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Skol increases ad recall, purchase intent and brand recognition with Facebook

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Skoove achieves a 40% increase in in‑app purchases with Facebook split tests and multi‑country lookalike audiences

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Sky Bet achieves an 11% increase in intent to bet with Facebook video ads

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Small Giant Games achieves 4X app installs and 20% higher ROAS with Facebook video ads and Lookalike Audiences

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smartmobil.de achieves 21-point ad recall lift and 14% conversion increase with Facebook

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Rebranding with a multi-phase Facebook campaign to boost awareness and sales

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SneefR achieves 10X subscriber growth and 5,000 new users with Facebook

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Social Blue achieves 19% increase in conversions and 22% lower cost per action with Facebook

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SoFi achieves a 15-point lift in brand awareness and 39% more pre-approved loan applications with Facebook

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Sona MedSpa achieves nearly 2x more leads and 66% lower cost per acquisition with Facebook Lead Ads

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Sonos achieves 19X return on ad spend, boosts ad recall and brand preference with Facebook

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Sosh achieves 22-point lift in ad recall and 14.2-point incremental reach with Facebook video

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SoundBoks achieves a sellout launch and 14X return on ad investment with Facebook

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Space Ape Games cuts acquisition costs 50% and doubles player lifetime value with Facebook

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Sparkassen-Finanzgruppe achieves a 22% increase in Kwitt "send money" transactions and 7.6M video views with Facebook

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Sparkle In Pink achieves 9% monthly sales growth and up to 6x lower cost-per-acquisition with Facebook Slideshow adverts

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SpearmintLOVE achieves 14.2x return on ad spend and 12x year-over-year revenue growth with Facebook

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Spoon achieves 54% MAU growth, 4X ROAS and 92% revenue increase with Facebook marketing solutions

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Sporter.com achieves 23% sales growth with Facebook

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Spotlight (Australia’s largest fabric, craft & homewares retailer) achieves 13.9% increase in incremental sales with Facebook

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Spredfast achieves 2x increase in qualified leads and monthly conversions with Facebook Lead Ads

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Standard Bank of South Africa achieves 81% more qualified leads and reduced cost per lead with Facebook

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Starling Bank achieves a 36% drop in cost per bank app install with Facebook SDK and ad solutions

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Startup Institute achieves an 88% reduction in cost per completed application with Facebook

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State Bicycle Co. achieves $500,000 in annual incremental sales with Facebook

State Bicycle Co. logo

Stella Artois Cidre boosts reach by 33% and in-store sales by 9% with Facebook

Stella Artois Cidre logo

StoreHub achieves 3.3X more leads and 2X lower cost per lead with Facebook ads

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STRONG by Zumba achieves 3X return on ad spend and recruits 80% of new instructors with Facebook

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Strongbow reaches 80% of its target and boosts brand association with Facebook's reach and frequency buying

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STUDIOCANAL achieves a 3-point lift in awareness and intent to see Paddington 2 in cinemas with Facebook

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Subaru Australia achieves increased leads and brand lift with Facebook's always-on video and lead ads

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SunButter achieves a 19-point lift in brand awareness and 41% in-store sales growth with Facebook

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Sungy Mobile achieves 2.5X more app installs and 58% lower cost per install with Facebook Ads

Super Bock achieves 11.5-point incremental TV reach and one million additional viewers with Facebook video ads

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SuperStudio achieves higher sales and a 25% lower cost per acquisition with Facebook’s dynamic ads

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SurvivalKit.com achieves 3-4X return on ad spend and 4X product shipments with Facebook

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SweetHaus achieves 12% offer redemption and boosts local foot traffic with Facebook

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T-Mobile Poland achieves 2.6M reach and 82% lower cost per reach with Facebook

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Taglit‑Birthright achieves a 9‑point increase in intent to book trips with Facebook

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Tanishq achieves 3X return on ad spend and 30% increase in in-store sales with Facebook

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Tape à l'oeil achieves 5.3% in‑store revenue lift and 4.4x return on ad spend with Facebook

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Tata Housing sells 250 homes in 4 days with Facebook

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Tchibo achieves 16‑point ad recall lift and 1.3X ROAS with Facebook

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Teach For America doubles online leads and cuts cost per lead with Facebook Lead Ads

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Capturing Trials and Sales with Tiered Targeting

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Temraza doubles revenue and boosts sales 55% in 6 months with Facebook

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TENA Men raises awareness and drives 25,000 sample requests with Facebook

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tentree achieves 40% higher return on ad spend and 85% revenue growth with Facebook Value Optimization

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Tesco Lotus achieves 22,000 mobile app installs in one month with Facebook

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Tesco achieves rapid launch-day reach and 14% incremental target reach with Facebook

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Tesco achieves 11-point ad recall, 17-point product awareness and 10-point consideration lifts with Facebook Canvas

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The 5TH achieves 5X return on ad spend and 50% lower acquisition costs with Facebook

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The Avoca Clinic achieves 90% lower cost per lead and 74% of leads with Facebook Lead Ads

The Avoca Clinic logo

The Beauty Floor drives 40% of revenue and cuts customer acquisition costs by 87% with Facebook

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The Irish Store achieves 3.4X revenue growth and 3X return on ad spend with Facebook Ads

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The Laughing Cow achieves an 18-point ad recall lift and 5-point purchase intent increase with Facebook mobile ads

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The New York Times boosts subscriptions 2.3X and cuts cost per subscription 25% with Facebook

The New York Times logo

The Open University achieves a 44% reduction in cost per conversion and reaches 8.4M people with Facebook Ads

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The Peach Truck achieves 2.3X sales growth and 40X return on ad spend with Facebook

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The Royal Danish Theatre achieves a surge in newsletter signups and 35% lower acquisition costs with Facebook

The Royal Danish Theatre logo

The Saudi Investment Bank achieves record-low cost per acquisition and 40 leads per day with Facebook

The Saudi Investment Bank logo

The Swamp Company achieves 276x return on advertising spend and 2x online sales with Facebook

The Swamp Company logo

TheLuxuryCloset.com achieves 22% revenue growth and 28% increase in website traffic with Facebook

TheLuxuryCloset.com logo

theSkimm achieves 22% increase in lead quality and USD 1–2 cost per acquisition with Facebook Lead Ads

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Thinkful achieves 2.7x lead growth and 2.5x revenue with Facebook Lead Ads

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Thomson achieves 58% increase in online sales with Facebook

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Tic Tac Canada achieves 8% sales growth and 115,000 contest participants with Facebook

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Tiket.com achieves 2.8× revenue growth and 2× transactions with Facebook Ads

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Tilt - Customer Case Study

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Tokopedia - Customer Case Study

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Tom Hope achieves 4.5 million people reached and 383,000 post engagements at $0.02 per engagement with Facebook Ads

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Tommy Hilfiger achieves 2.2X higher return on ad spend with Facebook Collection Ads

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TOP MOT achieves 40% month-on-month revenue growth with Facebook

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Topica Edtech Group achieves 30% increase in leads and 10x return on ad spend with Facebook

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Topix achieves 4.6× more content views and 79% lower cost per content view with Facebook Ads conversion optimization

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Torgoen achieves 2.5X revenue and 51% higher ROAS with Facebook

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Toy Market achieves 20% sales lift and higher conversion rates with Facebook

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Toyota Motor Company achieves 3.7X higher brand awareness with Facebook mobile-optimised video ads

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Toyota Motor Company achieves 26-point lift in ad recall and 50% lower cost per lead with Facebook

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Toyota Motor Company achieves a 69% increase in Prius test drives with Facebook

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Toyota Motor Company achieves 48% increase in purchase intent with Facebook

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Toyota Motor Company achieves 2,500+ qualified leads and 95% lower cost per lead with Facebook video and lead ads

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Toyota Motor Company achieves measurable lifts in ad recall, brand awareness and message association with Facebook

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Toyota Motor Company achieves a 7-point lift in brand recommendation and 10% increase in orders with Facebook

Toyota Motor Company logo

Travel Department achieves up to 131X return on ad spend with Facebook ads

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TreasureHunt achieves 15% higher player lifetime value and 21% lower cost per install with Facebook (powered by Smartly.io)

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Tree Hut achieves 4.1X increase in sales and 4X revenue with Facebook

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Trendday.dk achieves 51% revenue growth and 9.5X return on ad spend with Facebook

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Trendy Butler Achieves 3.5x Year‑Over‑Year Revenue Growth and 35% Lower Cost per Purchase with Facebook's Pixel

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Trentino Marketing (Italian tourist board) achieves 4.2X increase in holiday offers viewed with Facebook Ads

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TripAdvisor achieves 27% higher engagement and doubles content contribution with Facebook

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TripNotice achieves 2.2X more leads and 55% lower cost per lead with Facebook

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TUI Nordic achieves 55X return on ad spend with Facebook

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Turkcell achieves 83–86% youth targeting and a 16-point ad recall lift with Facebook mobile app ads

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Turkish Airlines achieves 28‑point ad recall lift and 13‑point brand awareness boost with Facebook (Instagram)

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Twimler gains 300,000 new daily users and boosts sales 70% with Facebook SDK

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TYME achieves international expansion and up to 2.9X return on ad spend with Facebook

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Ubisoft achieves 2.35X increase in purchase intent and boosts awareness with Facebook AR camera effects

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Unicars Honda achieves 4x more leads with Facebook Lead Ads

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UNICEF achieves 6.9 million people reached and 4.2 million video views with Facebook

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UNIQLO Hong Kong achieves major lifts in ad recall, campaign awareness and brand favourability with Facebook

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Unitymedia achieves stronger local store awareness and increased in-store visits with Facebook

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Universal Pictures achieves wider Australian reach and higher intent to view with Facebook video ads

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Universal Pictures boosts ad recall, favorability and ticket-purchase intent with Facebook

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UNT achieves 2.5X sales and a 9‑point brand favorability lift with Facebook Canvas

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UNT Skincare doubles sales in 13-hour anniversary sale with Facebook

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USA Network achieves 5X launch reach and 30M+ video views with Facebook

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USTRAA achieves 12X revenue growth and 3X website traffic with Facebook

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VakantieVeilingen.nl achieves 10X ROI and 50%+ mobile revenue with Facebook

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Vanitee achieves 5X lower cost per booking and 50% lower cost per install with Facebook

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Varilux achieves increased local store awareness and reduced CPM with Facebook

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Vaseline Men achieves 21% sales lift and countrywide reach with Facebook Ads

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Veet achieves 11% uplift in in-store sales and 1.4X ROI with Facebook

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Velasca drives 30% of revenue and 86% lower cost per action with Facebook Ads

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Verizon Wireless achieves 33% incremental reach over TV with Facebook video ads

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Vertty achieves rapid global expansion to 40 countries and 10% of revenue with Facebook

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Very.co.uk (Shop Direct) achieves 12X incremental return on ad investment and £3.5M incremental revenue with Facebook Dynamic Ads

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Vicks achieves a 5-point lift in purchase intent and 11-point lift in ad recall with Facebook

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Viherpeukalot achieves 200x return on ad investment with Facebook remarketing

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Vinomofo - Customer Case Study

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Virgin Active achieves 2.5X increase in sales conversions with Facebook Lead Ads

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Virgin EMI Records achieves 32% uplift in in-store album sales with Facebook ads

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Virgin Mobile Saudi Arabia achieves 16X return on ad investment with Facebook

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Visa achieves a 17-point lift in ad recall with Facebook

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VISIT FLORIDA achieves a 6-point lift in action intent with Facebook in-stream video ads

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VisitScotland achieves major lifts in ad recall, brand awareness and consideration with Facebook video ads

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Vita Liberata achieves 28% of Black Friday sales and 6× ROAS with Facebook

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Vodafone achieves higher incremental reach and dramatic cost savings with Facebook

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Vodafone Germany achieves increased awareness and purchase intent with Facebook

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Vodka Cruiser achieves 9% increase in brand favourability and 9.3% sales lift with Facebook

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Volkswagen Malaysia achieves 1,107 pre-launch leads and a 9.4-point awareness lift with Facebook mobile video and lead ads

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Volkswagen Malaysia achieves 960 test-drive signups and a major brand-awareness lift with Facebook

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Volkswagen Dubai achieves 16.3X showroom-visit surge and 54% of monthly sales in 72 hours with Facebook

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Volvo Car Germany achieves 35-point ad-recall lift and boosts awareness and favourability with Facebook

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Walt Disney Studios achieves massive mobile reach and an 8-point ad recall lift with Facebook Canvas

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Walter Wallet achieves 50% monthly sales growth with Facebook video ads

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Wander Beauty achieves 4.4X sales lift and 59% lower cost per sale with Facebook video ads

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Wanderer Bracelets achieves 2.5X return on ad spend and reaches 3.7M people with Facebook

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Wargaming - Customer Case Study

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Wasted Heroes achieves 3X increase in US sales with Facebook

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WaterAid - Customer Case Study

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Wave Infratech achieves 5X lead growth and 50% lower cost per lead with Facebook Carousel Ads

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webe digital achieves 39% brand awareness boost and 44% ad recall increase with Facebook

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Generating leads for a video conferencing service

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The Wedding Brigade achieves 2X monthly revenue and conversions with Facebook

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Wedding Park achieves 90% conversion increase and 12× brand search growth with Facebook video ads

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Welks achieves 50% lower lead cost and 4X more daily leads with Facebook

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WeMakePrice achieves 1.9X lifetime value with Facebook's app event optimization

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West Elm UK achieves 3.3X website visits and 40% higher purchase rate with Facebook

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Western Union achieves a 13‑point lift in brand affinity and increased app downloads with Facebook

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WetterOnline achieves international app growth and 30% lower conversion costs with Facebook

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When I Work achieves 7,000+ mobile app installs and 7,000+ trial sign-ups with Facebook

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Whitey's Fish Camp achieves 49X marketing reach and higher coupon redemptions with Facebook

Whitey's Fish Camp logo

Williams Subaru achieves 13% website goal completion and 31% lead-to-purchase conversion with Facebook

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Wipol achieves 23-point increase in ad recall and boosts brand recommendation with Facebook weather-timed ads

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Online baby store Wise Baby achieves 8X revenue growth with Facebook

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Wizz Air achieves 48% conversion rate and up to 284X return on ad spend with Facebook

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Wojooh achieves a 6-point lift in brand awareness with Facebook video ads

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WonderPlanet achieves 1 million downloads and #1 App Store ranking in Taiwan & Hong Kong with Facebook Ads

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WoodWatch achieves 7.6X return on ad spend and international growth with Facebook Canvas

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Wooga achieves up to 37% more iOS installs and reduced cost per install with Facebook

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Wooplr achieves 200,000 app installs and doubles engagement with Facebook

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WordStream (online marketing company) achieves 6X more qualified leads with Facebook Lead Ads

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World Surf League achieves 12-point brand awareness lift and 10-point brand affinity increase with Facebook

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WTC Israel achieves 4,000 leads and 80% lower cost per lead with Facebook

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Wunder achieves 6.1M reach and 5X more app installs with Facebook

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WUNDER2 achieves a 9X increase in sales from new customers with Facebook video ads

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Wysada.com achieves a 9% increase in fan revenues and 67% lower acquisition costs with Facebook

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Xanadu achieves 400X ad ROI and 50% booking conversion with Facebook

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Xbox achieves a 9-point increase in purchase intent with Facebook

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Yayvo.com achieves 2X increase in female orders and 10,000 leads with Facebook lead ads

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YES BANK - Customer Case Study

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Youfoodz achieves 15.6X return on ad spend with Facebook

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Youzu achieves 8% higher return on ad spend with Facebook Marketing API

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ZALORA achieves 33% lower cost per app order and 3× more installs with Facebook video ads

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Zawara achieves 70% more traffic and 45% sales growth with Facebook Ads

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Zennya achieves 8X return on ad spend with Facebook Messenger bot

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ZeptoLab achieves global #1 launch, 40% more installs and 5× LTV with Facebook

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Zingerman’s Delicatessen achieves 13X return on ad spend and increased in-store sales with Facebook

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ZipMatch achieves 3.7X more buyer enquiries and 80% lower acquisition costs with Facebook lead ads

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Zynga achieves 80% increase in return on ad spend and global high-value player acquisition with Facebook Ads

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Zynga achieves 4.5X higher return on ad spend with Facebook App Event Optimization

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Zynga achieves 4X higher incremental return on ad spend with Facebook's placement optimization

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Zynga achieves 6.3× return on ad spend by re-engaging players with Facebook

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