Case Study: StoreHub achieves 3.3X more leads and 2X lower cost per lead with Facebook ads

Entering new markets with Facebook video ads and Canvas

StoreHub, a Malaysian tech company that provides a cloud‑based iPad point‑of‑sale, inventory and reporting system for brick‑and‑mortar stores, wanted to grow its customer base and test which Facebook ad formats delivered leads most cost‑effectively as it scaled into new markets.

They ran A/B tests of photo ads versus lightweight video ads that linked to an immersive Canvas and a tracked landing page, then used the Facebook pixel, Custom and Lookalike Audiences for retargeting and sales follow‑up. Video ads drove 3.3X more leads, 2.6X more traffic and a 2X lower cost per lead than photo ads, and the campaign uncovered lower‑cost opportunities in Thailand and the Philippines, enabling expansion without a physical presence.

StoreHub

Wai Hong Fong

Co-Founder and Chief Executive Officer