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Case Study: Gram Games achieves 1.2 million installs at $0.80 cost-per-install with Facebook
A Facebook Case Study
Gram Games - Customer Case Study
Gram Games, a global mobile studio founded in 2012 and the maker of hits like 1010!, Merged! and Six!, aimed to launch its new game Six! in 15 markets (with a focus on the US). The company’s challenge was to drive a high volume of app installs during launch while keeping retention rates strong, so it allocated most of its advertising budget to Facebook for the rollout.
Gram Games ran full‑screen vertical video ads showing gameplay, targeted by age, gender and location, and deployed them across Facebook, Instagram and the Audience Network with accelerated delivery. The roughly one‑month campaign delivered 1.2 million installs at a $0.80 cost per install, with retention for Facebook-acquired users matching other channels.
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Gram Games
Kerem Alemdar
Senior User Acquisition Manager