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Case Study: NESTLÉ Malaysia achieves 2.5X online sales growth with Facebook
A Facebook Case Study
Leading the wellness ecommerce charge
NESTLÉ Malaysia set out to accelerate its shift from brick‑and‑mortar to ecommerce by launching the country’s only multi‑brand wellness ecommerce campaign with Lazada and Facebook. Targeting primary household shoppers (women aged 25–44), the company aimed to double monthly online sales while promoting nutrition and wellness bundles to Malaysian families.
NESTLÉ ran a multi‑platform campaign using gamified Canvas ads, promo‑code hunts, Custom Audiences and Lookalike targeting, a Facebook pixel for conversion tracking, and optimized CPM bidding, with creative by Ogilvy & Mather KL and media strategy by Mindshare. The month‑long effort delivered a 2.5X increase in online sales, 19X more transactions using advanced targeting, and a 99% lower cost per online purchase versus broad interest targeting.
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Nestle
Eugene Chan
Executive Director, Communications & Marketing Services