Case Study: Varilux achieves increased local store awareness and reduced CPM with Facebook

Varilux - Customer Case Study

Varilux, an optometrist and eyewear specialist, wanted to boost awareness of in-store promotions among people living near its Spanish stores who typically missed traditional advertising. The challenge was to efficiently drive local foot traffic and make potential customers aware of time-limited offers in a targeted, measurable way.

Using Facebook’s local awareness targeting and help from partner Adglow, Varilux ran waves of 7–10 day ads aimed at people 3–7 km from each store, featuring clear white creative and a second-pair progressive-lens offer. The campaign (Ads, Mobile News Feed, Facebook Marketing Partners) cut CPM by 2 points versus other campaigns and reached an average 46,000 people per week over Oct 2015–Feb 2016, increasing store traffic and in-store sales.

Varilux

Alicia Lopez

Marketing Department