Case Study: SIXT achieves 10x higher click-through rate and 15% increase in conversions with Facebook

Sixt - Customer Case Study

SIXT, the global car‑rental company with over 220,000 vehicles in 100+ countries, needed to boost online bookings from visitors who left the site without completing a reservation. The challenge was to cut through feed noise and re‑engage hesitant users with retargeted messaging that actually drove them back to book.

Using CRM data to create two audience segments (unsure which car to book vs. those who found booking difficult), SIXT ran personalised sequential point‑of‑view video ads featuring a rental agent speaking directly to viewers, optimized for mobile News Feed with autoplay and subtitles. In a four‑week campaign the ads delivered 10× higher click‑through rates, a 27% higher view rate, a 7× higher comment rate and a 15% increase in conversions.

Sixt

Miriam Fohrmann

Director of Online Marketing