795 Case Studies
Case Study: Brava Fabrics achieves a 4.5X increase in sales with Facebook Ads
A Facebook Case Study
Brava Fabrics - Customer Case Study
Brava Fabrics is a Barcelona-based online retailer of locally crafted, fair-trade, eco-friendly clothing that wanted Facebook to become the backbone of its online sales—engaging customers, driving store visits, and finding new, profitable buyers.
They used lightweight slideshow ads to showcase products and brand story on mobile, alongside dynamic ads powered by the Facebook pixel and Lookalike Audiences to personalize creatives and reduce cost per conversion. Over five months the campaign delivered a 4.5X increase in sales, 60–79% of monthly sales came from Facebook, slideshow viewers were 25% more likely to purchase, and dynamic ads lowered conversion costs while saving time and enabling expansion.
Open case study document...
Brava Fabrics
Ivan Monells
Founder and CTO