Case Study: ShopClues achieves 15X return on ad spend and 6X more completed purchases with Facebook Dynamic Ads

The Online Marketplace Retargeted Dynamic to People Visiting its website, Leading to a Spike in Online Sales and 15X Return on Ad Spend

ShopClues, an Indian online marketplace connecting sellers and buyers across categories, faced a common challenge: many visitors browsed its site or app but did not complete purchases. The company’s goal was to increase the number of completed orders and improve return on ad spend by retargeting users based on their shopping activity.

Partnering with iProspect, ShopClues used Facebook Dynamic Ads to automatically promote products people had viewed or added to cart and segmented audiences by purchase stage (e.g., cart abandoners, repeat buyers). After validating creative and messaging it tripled its ad spend; the campaign delivered a 15x return on ad spend, a 6x increase in completed purchases and a 31% decrease in cost per order.

ShopClues

Nitin Agarwal

AVP-Marketing