Case Study: PANDORA UK achieves a 20%+ revenue increase with Facebook offline conversions and dynamic ads

Offline conversions tool reveals the effectiveness of Facebook dynamic ads

PANDORA UK, the Danish jewellery brand with products sold online and in more than 100 countries and around 7,700 points of sale, wanted to understand how its Facebook campaigns drove both online and in‑store sales. The challenge was to measure the offline impact of dynamic ads and compare online and offline performance to inform future marketing decisions.

PANDORA ran a one‑month campaign using Facebook dynamic ads and offline conversion tracking, integrating encrypted sales data with ad exposure data and using short square videos and product/lifestyle creative targeted to women 18–54. The results showed 40% of identified purchases during the campaign were attributed to Facebook and Instagram ads, and revenue attributed to dynamic ads increased by over 20% when offline purchases were included; the campaign also revealed useful shopper insights (for example, 20% of in‑store shoppers were male).

Pandora

Carly Hunt

Digital Marketing Manager