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Case Study: ASOS achieves 3X increase in orders and 2.5X return on ad spend with Facebook Solutions Engineering
A Facebook Case Study
ASOS - Customer Case Study
ASOS, a mobile-first global fashion retailer offering over 75,000 products, wanted to grow revenue by better retargeting its rapidly expanding mobile app user base. Although dynamic ads were already successful on the web, ASOS needed a cross-platform solution to reach multi-platform shoppers and convert app browsers into buyers.
Partnering with Facebook Solutions Engineering, ASOS added mobile app deep-linking and app-event tracking to its dynamic-ad catalog, enabling personalized cross-device retargeting and optimized messaging by device and time since last visit. The approach reached 35% more people, tripled orders and lifted return on ad spend by 2.5x.
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ASOS
Dean Murr
Senior Programmatic Manager