Case Study: Wooplr achieves 200,000 app installs and doubles engagement with Facebook

Wooplr - Customer Case Study

Wooplr is a Bangalore-based fashion app that helps women discover and shop looks shared by a community of style enthusiasts. Facing aggressive growth targets—aiming for 2,000 daily Facebook installs—and the challenge of finding high-quality users who would engage and stick with the app, Wooplr needed a strategy that delivered both volume and long-term retention.

Wooplr ran Facebook and Instagram mobile app ads (video and carousel), used interest targeting, event-timed creative, personalized messaging for audience segments, and retargeting plus Custom and Lookalike Audiences to boost retention. The approach drove 200,000 installs in three months, a 25% month-on-month increase in installs, 2x app engagement after three months, 20% higher engagement than other ad platforms, and video ads produced a 25% higher CTR and 15% higher conversion.

Wooplr

Praveen Rajaretnam

Co-founder & CMO