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Case Study: Eurail.com achieves 15 million people reached and 1.4 million estimated ad recall lift with Facebook
A Facebook Case Study
Eurail.com - Customer Case Study
Eurail, which sells rail passes for travel across 28 European countries, wanted to boost brand awareness and drive summer sales by making potential travelers aware that a rail pass was an option. Facing a competitive travel market, the company needed a way to reach new audiences and be memorable during a key booking period.
Eurail ran Facebook brand-awareness ads featuring videos of scenic train routes, used live ad-recall metrics to optimize creative, and applied precise targeting (e.g., university audiences). The campaign reached 15 million people, delivered an estimated 1.4 million ad-recall lifts, and achieved a €0.04 cost per estimated ad recall and €0.02 per video view.
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Eurail.com
Othilde Petersen
Social Media Marketeer