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Case Study: 11street achieves 4X return on ad spend launching its Malaysia mobile app with Facebook
A Facebook Case Study
11street - Customer Case Study
11street, a Korea-founded online marketplace connecting 30 million buyers with 400,000 sellers, launched a new mobile shopping app in Malaysia and needed to quickly reach mobile shoppers, drive app installs and boost in‑app sales while keeping acquisition costs low.
They ran Facebook carousel mobile app ads featuring simple creatives with exclusive voucher offers (up to five per ad), used Lookalike Audiences and device targeting for 18–45-year-olds, and achieved in two months: 10 million people reached, 4X return on ad spend, 2X increase in in‑app sales, a 10% conversion rate, $0.95 cost per install, and a rise from top‑20 to top‑5 app store ranking.
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11street
Wong Siew Lai
VP of Marketing