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Case Study: Himeji City achieves 30% increase in visitors to Himeji Castle with Facebook video ads
A Facebook Case Study
Himeji City - Customer Case Study
Himeji Castle, a UNESCO World Heritage site and one of Japan’s most celebrated landmarks, reopened in March 2015 after extensive restoration and wanted to sustain visitor momentum by attracting more tourists from overseas. The challenge was to keep interest high among international audiences, particularly in nearby Asian markets, and convert that interest into visits.
Himeji Castle ran a 40-day Facebook video campaign using location and interest-based core targeting (Taiwan, Hong Kong, Thailand, Singapore) and embedded a link to the Himeji City tourist site. The visually driven ads showcased the restored castle in spring and helped drive engagement: 1.66 million video views, a 1.4% average click-through rate, 1.94 million actions from the ad, and an overall 30% increase in visitors in 2016.
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