795 Case Studies
Case Study: Jeep India secures 55% of digital bookings and boosts brand awareness with Facebook
A Facebook Case Study
Going off-road to drive sales with Facebook video ads
Jeep India, part of Fiat Chrysler Automobiles, launched the made‑in‑India Jeep Compass and faced the dual challenge of building brand awareness and acquiring quality leads to drive sales for the new SUV.
Using Facebook as its primary channel, Jeep ran a full‑funnel campaign—teaser and product videos, carousel ads, Facebook Pixel tracking, retargeting, lead ads, lookalike audiences and Audience Network—to guide users from discovery to booking. From May–August 2017 the campaign generated 55% of digital bookings and 37% of digital sales, along with lifts of 7 points in ad recall, 8 points in product familiarity and 7 points in purchase intent.
Open case study document...