Case Study: Modanisa achieves 4X ROI and 30% higher customer acquisition with Facebook Lookalike Audiences

Modanisa - Customer Case Study

Modanisa is a Turkish ecommerce retailer founded in 2011 that sells conservative fashion to Muslim women worldwide. To sustain rapid growth it targeted expansion into Germany, seeking to attract new customers and drive online sales more effectively than its prior keyword‑based campaigns.

Modanisa tested Facebook’s enhanced Lookalike Audiences, using Turkish customer profiles to find similar women in Germany and paired the targeting with Adphorus-created multi‑image carousel ads. In an 11‑day campaign it achieved a 4X higher return on ad investment versus previous keyword campaigns and a 30% higher customer acquisition rate than rival platforms.

Modanisa

Sami Güzel

General Manager & Partner