Case Study: Brown Chevrolet Buick GMC achieves 12.5X return on ad spend and sells 8 vehicles with Facebook

Brown Chevrolet Buick GMC - Customer Case Study

Brown Chevrolet Buick GMC is a Texas automotive group with multiple dealerships serving Devine, Eagle Pass, Laredo and Del Rio. Seeking to drive in-store sales without increasing its marketing budget, the dealer needed higher-quality online leads and more website traffic to reach local buyers beyond traditional media.

Working with Digital Air Strike, Brown ran targeted Facebook lead ads using location and interest targeting, a $500 trade-in incentive, and auto-filled lead forms to simplify conversion. Over a short campaign period the dealer saw a 43% lift in website visits, a 63% increase in collected email leads, 63% of leads becoming new dealership visitors, a 12.5X return on ad spend, and eight vehicles sold (grossing $31,244, about $3,905 per contract).

Brown Chevrolet Buick GMC

Michael Lopez

Group Marketing Director