795 Case Studies
Case Study: Volvo Car Germany achieves 35-point ad-recall lift and boosts awareness and favourability with Facebook
A Facebook Case Study
Volvo - Customer Case Study
Volvo Car Germany, part of the Swedish Volvo Car Group, set out to strengthen its position in the German premium market where other brands led. The challenge was to change car buyers’ perceptions by delivering a tailored brand experience to mobile-first audiences who predominantly hold their devices vertically.
Over five weeks Volvo ran a Facebook campaign using vertically optimized videos plus Canvas, carousel and lead ads, re-editing 16:9 creative into fast-paced vertical formats with captions for sound-off viewing to drive awareness and test-drive signups. The effort reached 25 million people (avg. frequency 5.35) and produced strong brand lifts: +35 points ad recall, +17 points campaign awareness and +13 points favourability.
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Volvo
Patrick Wendt
Manager Marketing Operations