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Case Study: Garmin reduces cost per page view by 65% and drives 44% of website traffic with Facebook
A Facebook Case Study
Garmin - Customer Case Study
Garmin DACH, the German arm of global electronics company Garmin, set out to establish itself in the fitness and active‑lifestyle market and raise awareness for its new online magazine, #BeatYesterday. The challenge was to drive qualified traffic and position the brand as a fitness authority in a crowded digital space.
They ran targeted Facebook link and carousel ads—using Custom and Lookalike Audiences and ongoing audience optimization—to drive readers to BeatYesterday.org. Over nine months the campaign cut cost per page view by 65% and cost per click by 25%, with Facebook delivering 44% of all website traffic.
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Garmin
Christian Ploetner
Digital Marketing Manager DACH