Case Study: Maggi achieves a 10-point ad recall lift and 6-point brand awareness increase with Facebook video ads

Maggi - Customer Case Study

Maggi Senses (Nestlé South Africa) launched Wok‑Style Noodles and needed to build awareness with younger shoppers, specifically 25–35‑year‑old South African consumers, to drive trial for the new flavour.

They ran a six‑week Facebook video campaign—three sequentially linked spots under the #HardWokLife creative—targeting 18–36s on mobile and desktop with reach-and-frequency buying. The campaign reached 3.5 million people and delivered strong business impact: a 10‑point lift in ad recall and a 6‑point lift in brand awareness overall (11‑point and 8‑point lifts respectively among 25–35‑year‑olds).

Maggi

Sue Rae

Consumer Communications and Marketing Excellence Director