795 Case Studies
Case Study: Wanderer Bracelets achieves 2.5X return on ad spend and reaches 3.7M people with Facebook
A Facebook Case Study
Wanderer Bracelets - Customer Case Study
Wanderer Bracelets is a sustainable jewelry brand that provides full-time work for 130+ artisans in Bali and sells online and through retail partners. The company aimed to raise awareness of its locally sourced, handmade bracelets and drive e-commerce sales by educating potential customers about its impact and craftsmanship.
Wanderer ran a tiered Facebook campaign using lookalike-targeted video ads optimized for mobile, desktop and Instagram to attract new customers, then retargeted viewers (those who watched ≥50% of the videos) with conversion-focused carousel ads and a “Shop Now” CTA. The campaign reached 3.7 million people, delivered a $0.01 cost per video view, achieved a 2.5× return on ad spend, and helped sustain full-time employment for its artisans.
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Wanderer Bracelets
Ben Katzaman
Founder