795 Case Studies
Case Study: Sparkle In Pink achieves 9% monthly sales growth and up to 6x lower cost-per-acquisition with Facebook Slideshow adverts
A Facebook Case Study
Winning Conversions with Slideshow Adverts
Sparkle In Pink is a Utah-based children's fashion retailer founded in 2011 by Diane and Quynn Larsen, offering high-fashion outfits for little girls at wholesale prices. Focused on customer acquisition and improving sales conversions, the company needed a way to drive traffic to its home page and smooth out the pace of product sales without exhausting top-selling items.
They tested Facebook and Instagram slideshow ads that sent users to the home page to discover new arrivals, refining the format to longer slideshows with no fade, sharp copy and a Shop Now call to action, targeted to four audience segments based on engagement. The approach delivered the best ad performance the brand has seen—9% growth in monthly sales, a USD 1–3 cost per acquisition and up to 6x lower CPA than other social channels—prompting the retailer to increase its ad budget.
Open case study document...
Sparkle In Pink
Quynn Larsen
Chief Executive Officer