795 Case Studies
Case Study: The Swamp Company achieves 276x return on advertising spend and 2x online sales with Facebook
A Facebook Case Study
The Swamp Company - Customer Case Study
The Swamp Company is a women’s outdoor apparel retailer founded in 2009, with a product line focused 90% on female items. Facing the need to grow online sales and better measure ad performance, the company wanted to remarket to people already familiar with its brand and get clearer insights from its advertising data.
Working weekly with a Facebook Marketing Expert, The Swamp Company installed the Facebook pixel, built segmented Custom Audiences and lookalike audiences, and served tailored carousel ads to those groups. The campaign delivered dramatic results: a 276x return on ad spend, a 2x increase in online sales and a $0.16 cost per conversion, and the company now leverages pixel data to optimize future campaigns.
Open case study document...
The Swamp Company
Jeff Crawford
Director