Case Study: Shangri-La’s Mactan Resort and Spa achieves 5X room bookings and 100X return on ad spend with Facebook

Shangri La’s Mactan Resort and Spa - Customer Case Study

Shangri‑La’s Mactan Resort and Spa in Cebu is a 5‑star, 13‑hectare beachfront resort that wanted to drive local “staycation” bookings. Its goal was to increase website visits and lift online room bookings by 20% within a set period by positioning the resort as an ideal nearby getaway for Filipinos.

The resort ran Facebook and Instagram carousel ads showcasing its beach and experiences (up to five images/links), used a two‑stage approach (inspiration then a 40% discount with a clear “book now” CTA), and adjusted targeting by platform. In a 12‑day campaign the approach delivered a 31% increase in website traffic, a 100× return on ad spend, and a 5× increase in room bookings.

Shangri-La’s Mactan Resort and Spa

Albert Lafuente

Director of Sales and Marketing