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Case Study: Portakalbahcem.com achieves 35% sales growth and 6X return on ad spend with Facebook
A Facebook Case Study
Driving fruit sales with the carousel ad format and Facebook pixel
Portakalbahcem.com is an online citrus retailer founded in 2013 that sells hand‑picked fruit from a family garden in Finike and employs 38 people. Facing the challenge of getting customers comfortable with buying fruit online, the company aimed to raise awareness of its fresh produce and grow e‑commerce sales.
Portakalbahcem.com installed the Facebook pixel to track site behavior, built custom audiences and retargeted visitors with carousel ads across Facebook, Instagram and Audience Network using reach-and-frequency controls. The pixel‑powered campaign produced a 35% year‑over‑year increase in turnover for March, a 97% rise in ecommerce conversion rate, 56% more transactions, a 6× return on ad spend and generated 13% of March 2017 revenue.
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Portakalbahcem.com
Mete Apaydın
Co-founder