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Case Study: Western Union achieves a 13‑point lift in brand affinity and increased app downloads with Facebook
A Facebook Case Study
Western Union - Customer Case Study
Western Union, a global leader in money transfers, ran a campaign to reach Spanish‑speaking Hispanics in the US and boost awareness of its services while increasing mobile app downloads.
They executed a two‑phase mobile campaign: Spanish video ads in the mobile News Feed to build awareness, then retargeted viewers with carousel app‑install ads. Using app‑install tracking and a Facebook brand lift study, the campaign drove efficient downloads and produced a 13‑point lift in ad recall, a 13‑point lift in brand affinity and a 7‑point lift in purchase intent.
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Western Union
Sarah Ingle
Digital Marketing Manager