Case Study: Spredfast achieves 2x increase in qualified leads and monthly conversions with Facebook Lead Ads

Climbing the B2B Conversion Ladder

Spredfast, a social marketing software provider serving more than 650 global brands, needed to generate more qualified leads from enterprise social and digital marketers (companies with ≥$250M revenue). Its prior approach—complex landing pages and link ads—delivered low volume and only about 30% qualified leads, so the company sought a simpler, lower-cost way to drive higher-quality pipeline.

Spredfast launched Facebook Lead Ads in News Feed, using retargeting, Lookalike Audiences, company targeting and customer lists, and measured lead quality and conversions. The campaign doubled monthly conversions and the number of quality leads and delivered a 5x increase in lead quality, prompting Spredfast to shift the majority of its Facebook marketing to lead adverts.

Spredfast

Ary Esfahani

Digital Marketing Manager