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Case Study: Fred Olsen Cruise Lines achieves 6X revenue increase with Facebook Canvas
A Facebook Case Study
Fred Olsen Cruise Lines - Customer Case Study
Fred Olsen Cruise Lines, a family-founded cruise operator since 1848, wanted to modernize its marketing and spark interest in its Summer Cruises among both existing customers and a younger generation. The challenge was to create a fast-loading, immersive mobile experience that would raise brand awareness and generate leads.
Using Facebook’s Canvas and targeted ad formats across mobile and desktop News Feed, Fred Olsen showcased stunning destination imagery and travel content that drove engagement and site visits. The May 2016 campaign delivered a 6X increase in revenue, a 23% rise in website page visits, and a 19% boost in website dwell time.
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Fred Olsen Cruise Lines
Ben Williams
eBusiness Manager