Case Study: Craftsy achieves 4.3X return on ad spend with Facebook Dynamic Ads

Attracting quilters and bakers with dynamic ads on Facebook

Craftsy, an online learning platform and e-commerce shop for quilting, knitting, cake decorating and other crafts, wanted to retarget visitors who had engaged with product pages and drive more purchases—particularly for its private‑label products.

Working with Kenshoo, Craftsy ran Facebook dynamic carousel ads that pulled relevant items from its product catalog, used Custom Audiences and audience segmentation (by interest and purchase frequency), and promoted offers with a "Shop Now" CTA. The campaign delivered a 4.3x return on ad spend, a 33% increase in Facebook‑driven revenue, and a 50% uplift in incremental sales from dynamic ads versus control ads.

Craftsy

Carrie Kaufman

Senior Marketing Manager