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Case Study: Citrus achieves 2.9X reach and 4.2X engagement with Facebook video ads
A Facebook Case Study
Driving gadget sales and awareness with targeted Facebook video ads
Citrus, a Ukrainian gadget specialist with 46 stores across nine cities and a busy online shop, set out to raise brand awareness and drive traffic and sales for new Meizu smartphones. The company needed a fast, effective way to showcase product features and convert interest into site visits and purchases.
Partnering with agency Promodo, Citrus ran targeted video ads on Facebook, using Custom Audiences and Core Audience targeting (including tech and smartphone interests and mobile site visitors) to reach high-intent users. The campaign delivered a 2.9x increase in reach, 4.2x increase in engagement, and a 55% reduction in cost per post engagement.
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Citrus
Oleg Vereitin
Head of Digital Marketing