Case Study: KudaGo doubles sales and boosts web traffic 7.6X with Facebook

KudaGo - Customer Case Study

KudaGo is a Russian events discovery and promotion platform where organisers list, promote and sell tickets to local events. Competing in a crowded online marketplace, the company’s main challenge was increasing website traffic and growing its user base by reaching the right audiences more effectively.

KudaGo refocused on Facebook as its primary social channel, updating Page content, using Audience Insights to build custom and lookalike audiences, and running distinct boosted-post campaigns with objectives for awareness, engagement and website clicks. In 10 months this drove a 7.6× increase in web traffic, made Facebook responsible for 25% of social referrals, doubled sales and lifted return on ad investment by 50%, and the team has begun expanding the approach to Instagram.

KudaGo

Dmitrii Chirvo

Media Media Director