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Case Study: Holmenkollen Skifestival reaches 250,000 and lifts conversions 6% with Facebook Canvas ads
A Facebook Case Study
Holmenkollen Skifestival - Customer Case Study
Holmenkollen Skifestival, a long-running three‑day skiing festival in Oslo, underwent a rebrand and aimed to raise awareness, attract a younger audience and increase ticket sales.
Working with web agency Semway, they ran targeted Facebook Canvas ads showcasing photos, video and detailed event info, using the Facebook pixel, Custom and lookalike audiences and core targeting; the campaign reached 250,000 people and produced a 6% increase in conversion rate, boosting ticket purchases.
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Holmenkollen SkiFestival
Kristin Vestgren Sæterøy
CEO