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Case Study: Orange Avenue achieves 6X return on ad spend with Facebook
A Facebook Case Study
Orange Avenue - Customer Case Study
Orange Avenue is an ecommerce retailer offering affordable underwear that has expanded into fashion accessories and sportswear. Facing creative limits on Facebook (product photos of models in underwear) and a goal to turn visitors and past shoppers into buyers while reaching new customers, the company needed a way to increase conversions without running afoul of ad policies.
Orange Avenue installed the Facebook pixel to analyze visitor behavior, used Custom Audiences and dynamic ads to retarget non‑purchasers with items they’d viewed, and leveraged Lookalike Audiences to find new customers—while redesigning creatives (panoramic images) and its site for consistent ad use. The campaign delivered strong results: 6X return on ad spend, a 5X increase in sales via Facebook versus other online channels, and 2X website traffic.
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Orange Avenue
Gu Bon-gil
Senior Manager