Case Study: Ubisoft achieves 2.35X increase in purchase intent and boosts awareness with Facebook AR camera effects

Changing the game with augmented reality camera effects on Facebook

Ubisoft, a leading global creator and publisher of interactive entertainment, aimed to rebuild momentum for Assassin’s Creed after a year-long break. The company’s goal was to increase awareness and purchase intent for Assassin’s Creed Origins ahead of its global launch.

Ubisoft partnered with Facebook and creative agency Biborg to develop an augmented-reality camera effect, supported by a short how-to video, boosted Page posts, high-impact trailers and lookalike audience targeting. The integrated campaign drove strong business results: 2× increase in ad recall in the UK, 1.46× increase in awareness in Germany and a 2.35× increase in purchase intent in Germany.

Ubisoft

Jean Guerin

EMEA Media Director