Case Study: Funkmartini doubles bookings and increases monthly website traffic by 25% with Facebook

Funkmartini - Customer Case Study

Funkmartini is a Greek hair and beauty directory listing over 1,000 salons that lets users search by treatment and book appointments. Facing the challenge of raising awareness for its new service and convincing consumers it was the easiest way to discover and book beauty treatments, Funkmartini needed to build a recognizable brand and attract repeat users.

The team built a Facebook Page for daily content, then used targeted ads—especially Custom Audiences—and retargeting to serve relevant posts and bring visitors back to complete bookings. Within months this approach drove a 25% rise in average monthly website traffic, doubled bookings in four months, and helped Funkmartini become the number one search engine for beauty services in Greece.

Funkmartini

Alexia Kotsi

Co-founder and CMO