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Case Study: POSHme.cz achieves 6× website traffic and 50% more conversions with Facebook
A Facebook Case Study
POSHme.cz - Customer Case Study
POSHme.cz is a Czech online retailer of vintage‑inspired women's fashion that grew from selling Dolly petticoats into a full range of dresses, separates, accessories and children’s wear. As a young brand it needed to expand its online audience and turn more site visitors into customers, using Facebook as its primary channel to build awareness and engage shoppers.
POSHme.cz ran product‑focused and remarketing campaigns on Facebook and Instagram—boosting video blog content, using targeted Ads, Custom and Lookalike Audiences, and conversion tracking—to drive traffic and sales. In five months the approach delivered a 6× increase in website traffic, 50% more conversions and an average cost per acquisition of €0.04, while widening engagement and reach.
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POSHme.cz
Eva Bartosova
Co-founder