Case Study: Shell achieves lifts in ad recall and brand perception with Facebook Canvas

Shell - Customer Case Study

Shell, the global energy company, launched its #makethefuture campaign to shift mainstream perceptions and raise awareness of energy innovation that powers cleaner, cheaper solutions for communities worldwide.

Working with MediaCom and The New York Times T Brand Studio, Shell ran mobile-first Facebook Canvas experiences—combining video, carousel and link ads with sequential messaging and precise targeting—to tell editorial-led stories about innovation; the campaign met its goals to raise brand awareness and generate leads, delivering a 6.9‑point lift in ad recall, a 4.4‑point lift in message association and an 8.3‑point lift in agreement that Shell is setting trends in energy.

Shell

Alina Khachaturian

Global Digital Director, Brand Communications