Case Study: Hiut Denim achieves 5X return on ad investment and 40% daily turnover growth with Facebook

Hiut Denim - Customer Case Study

Hiut Denim is a small Welsh jeans brand that revived Cardigan’s denim-making tradition but saw organic growth begin to plateau. Facing the challenge of raising brand awareness and finding new customers, the company needed a cost-effective way to reach people likely to buy its products.

Hiut used Facebook Custom Audiences and Lookalike Audiences, plus targeted ads (video, carousel, mobile news feed) and A/B testing in Ads Manager to identify and optimize high-performing creative for its audience. The campaign lowered acquisition costs and drove strong business results: a 5× increase in return on ad investment, a 40% rise in daily turnover, and 20–40% monthly year‑on‑year growth.

Hiut Denim

Huw Thomas

Business Development