Case Study: Inspiralized boosts reach 14× and video CTR 3.4× with Facebook's Boomerang ads

Inspiralized - Customer Case Study

Inspiralized, founded by Ali Maffucci Cerda, turned a passion for "spiralising" vegetables into a direct-to-consumer brand built around its Inspiralizer tool. For a Mother's Day push the team needed to expand reach, increase ad engagement, and drive more clicks and online sales without a large production budget.

Working with Facebook Creative Shop, Inspiralized used Instagram’s Boomerang app to quickly produce four short, high-impact mini-videos and ran them as link ads on Instagram and Facebook News Feed, testing both interest-based and lookalike audiences. In under a week the campaign reached 14× more people, delivered 48× more clicks, achieved a 3.4× higher video click-through rate and an 11× lower video cost-per-click versus static ads, helped lift relevance scores and even led to sell-outs at some outlets.

Inspiralized

Ali Maffuci Cerda

Founder