Case Study: GO-JEK achieves 30% increase in bookings with Facebook video ads

Growing orders through eye-catching video ads

GO-JEK, Indonesia’s leading on‑demand app, needed to stand out as competition grew and to make its always‑on performance ads more efficient — especially to educate users about new features and drive more bookings and re‑installs.

By swapping static photos for short, looping video ads that showcased rewards, vouchers and GO‑PAY token mechanics, and running them across Facebook, Instagram and Audience Network with broad targeting of users not yet using the loyalty program, GO-JEK increased bookings by 30%, re‑installs by 18% and reduced cost per order by 23% versus photo ads.

GO-JEK

Andra Winatama

VP of performance marketing