Case Study: State Bicycle Co. achieves $500,000 in annual incremental sales with Facebook

Unique Outreach for Unique Bikes

State Bicycle Co., an Arizona-based maker of limited‑edition fixed‑gear, single‑speed and track bicycles, wanted to increase fan engagement around product releases and events and convert its Facebook followers into website customers.

They used Facebook Pages, Page Publishing and targeted Ads—reaching niche audiences by interests (bands like Arcade Fire and keywords like “fixies”) and rival‑brand fans, and ran photo contests to build community. The campaign drove $500,000 in annual incremental sales tracked to Facebook coupon codes and traffic, accounted for 12% of site traffic, delivered a cost‑per‑click at 20% of other platforms, and grew the fan base 10x in 12 months.

State Bicycle Co.

Mehdi Farsi

Co-Founder