795 Case Studies
Case Study: Playspace achieves 3X revenue growth and 2X monthly users with Facebook
A Facebook Case Study
Playspace - Customer Case Study
Playspace is a Mallorca-based Spanish studio that makes social multiplayer games for Facebook, web and mobile, focusing on Spanish- and Portuguese-speaking markets. Facing a strategic growth challenge in Brazil—where it had already run TV and Facebook promotions—the studio aimed to boost player revenues and retain paying players, particularly among Brazilian women gamers.
Playspace ran targeted Facebook campaigns using demographic and interest targeting, audience segmentation, Custom Audiences, carousel and app‑install ads, Open Graph sharing and app invites, and optimized with Audience Insights and Analytics. The campaign drove Loco Bingo to #1 in Brazil, doubled monthly users, tripled revenue, increased paying players by 50%, and delivered 10x greater reach efficiency than TV.
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Playspace
Alfonso Villar
CEO