Case Study: Stella Artois Cidre boosts reach by 33% and in-store sales by 9% with Facebook

Stella Artois - Customer Case Study

Stella Artois launched Cidre Raspberry to reinvigorate its place in a rapidly growing cider category and needed to drive trial and sales among digital-first young adults. The brand’s challenge was to reach 18–30‑year‑old women—many of whom spend more time on mobile than TV—and to capture light TV viewers who were hard to engage with traditional media.

Stella Artois ran a multimedia campaign that paired TV with mobile-first, female‑appealing creative on Facebook’s News Feed. In a six‑week flight the ads reached over 80% of women 18–30 on Facebook at 1.5 average weekly exposures, delivered 33% incremental reach beyond TV, reached 5.5 million people, and drove a 9% uplift in in‑store sales and a 10% increase in new buyer penetration (measured via Nielsen TAR and Datalogix).

Stella Artois Cidre