795 Case Studies
Case Study: Wedding Park achieves 90% conversion increase and 12× brand search growth with Facebook video ads
A Facebook Case Study
Building brand awareness and dream weddings with Facebook video ads for mobile
Wedding Park is a Japanese wedding venue website with a database of over 5,000 locations and extensive venue reviews. The company wanted to strengthen brand awareness among brides-to-be and better understand how ads influenced people who watched them.
Wedding Park ran a two‑phase Facebook and Instagram campaign using mobile‑optimized vertical video ads targeted to women aged 20–35 in Tokyo: an awareness video followed by a retargeting conversion video to viewers. Over nine days this approach led to a 1.57× increase in click‑through rate, a 1.9× (≈90%) increase in conversion rate, and a 12× rise in brand search frequency year‑over‑year.
Open case study document...
Wedding Park
Kentaro Sukegawa
Media Development Division Manager