795 Case Studies
Case Study: LoveBook achieves 3x higher purchase rates with Facebook
A Facebook Case Study
LoveBook - Customer Case Study
LoveBook, an online gift book publisher, wanted to grow brand awareness and drive more people to register on its website, personalize a book, and eventually purchase it. The company used Facebook video ads and targeting tools to reach its ideal audience and encourage account creation.
Facebook helped LoveBook run lifestyle video campaigns using Ads, Video, Conversion Tracking, Custom Audiences, Lookalike Audiences, and the Facebook pixel. In the first two months, the campaign delivered a 3x higher purchase rate than photo ads, a 57% increase in return on ad spend, and a 53% lower cost per action, helping LoveBook advertise profitably and grow its business.
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LoveBook
Chris Sonjeow
Co-founder/CMO