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Case Study: Toyota Motor Company achieves a 69% increase in Prius test drives with Facebook
A Facebook Case Study
Toyota Motor Company - Customer Case Study
Toyota Australia needed to build momentum for the fourth‑generation Prius by driving awareness and qualified interest ahead of launch—specifically to increase website traffic and convert intent into booked test drives for the hybrid model.
They ran a mobile‑first Facebook and Instagram campaign using Canvas, Carousel and video ads, plus Website Custom and Lookalike Audiences with reach‑and‑frequency targeting. Over seven weeks the effort reached 7.6 million people, delivered a 13‑point lift in ad awareness, doubled Prius website traffic and produced a 69% increase in test drives.
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Toyota Motor Company
Brad Cramb
Divisional Manager, National Marketing