Case Study: Rock ’n’ Roll Marathon Series achieves 24X return on ad spend with Facebook

Rock ’n’ Roll Marathon Series - Customer Case Study

Rock ’n’ Roll Marathon Series, the world’s largest running-event series known for pairing races with live music and fundraising, needed to quickly boost brand awareness and drive online registrations during its one-day worldwide sale. The goal was to reach more runners and increase sign-ups in a short time frame.

Working with Internet Marketing, Inc., they ran a focused Facebook and Instagram campaign using boosted posts, video and carousel ads, Custom and lookalike audiences, retargeting, and conversion tracking via the Facebook pixel. In two days the campaign delivered a 24X return on ad spend, under $4 average cost per registration, a 52% year‑over‑year registration increase, $0.03 cost per video view (78,689 views) and over one million impressions.

Rock ’n’ Roll Marathon Series