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Case Study: Cartier achieves 2X return on ad spend and improved relevance scores with Facebook Collection ads
A Facebook Case Study
Cartier - Customer Case Study
Cartier, the Paris-based luxury jeweller and watchmaker, wanted to drive online sales of a curated Valentine’s Day jewellery collection. The challenge was to present an aspirational luxury range while making it easy for shoppers to browse and buy on mobile during the peak shopping period.
Working with Blue 449 and Publicis 133, Cartier used Facebook’s mobile-first Collection ad format — a prominent video with related product images that opens into a full-screen shopping experience — and targeted UK audiences with relevant luxury and fashion interests. The campaign delivered a 2x return on ad spend versus previous campaigns and improved relevance scores by 40% for the “For Him” creative and 25% for “For Her.”
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