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Case Study: Pickaboo.com achieves 2X increase in sales with Facebook Canvas
A Facebook Case Study
Canvassing a mobile audience
Pickaboo.com is a Bangladeshi ecommerce portal (launched in 2016) selling electronics like phones, TVs and appliances. Facing a largely mobile-first audience, the company needed to widen its reach across Bangladesh and retarget potential shoppers more effectively to drive online sales.
Pickaboo used Facebook Canvas to deliver rich, mobile-first creatives targeted mainly at men 18–40, implemented the Facebook pixel to build custom audiences, and ran dynamic and carousel ads to retarget cart abandoners and showcase products. Over a six-month campaign (Sept 2016–Feb 2017) this approach doubled sales, lifted return on ad spend by 25%, and increased repeat customers by 35%.
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Pickaboo.com
Shahrear Sattar
Chief Operating Officer