Case Study: ACO achieves 22.5% incremental reach and 14-point ad recall lift with Facebook video ads

Driving incremental reach with Facebook video ads

ACO, a Swedish skincare brand founded in 1939 and part of Perrigo, wanted to see whether Facebook could enhance its television advertising as linear TV viewership declined. The challenge was to measure incremental reach and ad recall when running video ads on Facebook alongside a TV campaign targeting Swedish women aged 25–54.

ACO ran a cross‑platform study with Facebook and a third‑party measurement partner, adapting a 30‑second TV spot into shorter, mobile‑friendly vertical videos and buying predictable reach and frequency on Facebook. The Facebook ads delivered a 22.5% incremental reach, 25% more reach per TRP versus TV, and a 14‑point lift in ad recall.

ACO